What type of email is The Minerva Vintage Fair?

An event promotion email designed to drive attendance and ticket sales for antique markets and specialty vintage events.

What design elements make this email effective for its audience?

Nostalgic aesthetics and curated pattern inspiration that appeal to design-conscious vintage collectors.

Who should use this email template?

Retailers, event organizers, and marketplace operators targeting passionate vintage enthusiasts who value sustainable shopping and unique finds.

What action does this email drive?

Event attendance and ticketing for antique markets and vintage specialty events.

Preview

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Sew vintage with Now and Then Patterns

Have you heard the news? Now and Then Patterns are now available exclusively at Minerva! We’re very excited to be taking on the Now and Then Patterns brand, offering beautiful, vintage-style sewing patterns for the modern day maker.

Now and Then Patterns are available in sizes UK 8 - 24 and each includes clear, step-by-step instructions with diagrams and sturdy paper pattern sheets.

NOW AND THEN PATTERNS

Here are just a few of the latest makes from the Minerva community using Now and Then Patterns…

Save 20% off Minerva Exclusive Fabric

Can you believe it’s been 4 years since we first released our original collection of Minerva Exclusive fabric? To celebrate, we’re offering 20% off all Minerva Exclusive fabric! There’s hundreds of prints to choose from on over 90 different basecloths, so you can create truly one-of-a-kind garments, bags, quilts and more.

Use the code SPRINGEX to save 10% off all Minerva Exclusive fabrics, Craft Club members save 20%. Not a member? Join today and start saving immediately!

SHOP THE SALE

We’ve got some great vintage-inspired prints in our Exclusive fabric range…

Now and Then Patterns Paper Sewing Pattern The Beach Pyjama & Holiday Dress

Get set for summer with the Beach Pyjamas and Holiday Dress. This relaxed jumpsuit or dress is surprisingly quick and simple to sew and features a wrap style waist tie, making it easy to fit. Sew it up in our Meadow Melody Linen Viscose for a breathable summer garment.

MEADOW MELODY

Now and Then Patterns Paper Sewing Pattern The Lana Teadress

Nothing says vintage style quite like a classic tea dress and the Lana Teadress pattern includes three views to try, offering different sleeve styles and hem lengths. Why not sew it up in our Wild Nature Cotton Lawn?

WILD NATURE

The Oleander Dress is a shift style dress inspired by designs from the 60’s and 70’s. Choose from three different sleeve options, or keep it sleeveless and use the front ties to adjust the height of the neckline. Pair it with our soft and drapey Sleeping Shire Bamboo Poplin for an easy breezy summer dress.

SLEEPING SHIRE

Now and Then Patterns Paper Sewing Pattern The Revere Blouse

Sew up your perfect vintage blouse with the Revere Blouse. It’s multiple sleeve, collar and hem options can be mixed and matched to create a great range of wardrobe staple blouses. Why not pair the pattern with our What Abi Makes Scattered Posies Cotton Sateen?

SCATTERED POSIES

Save 40% off Linen Fabric

Linen is one of our favourite fibres for summer and you can pick up linen for less this weekend at Minerva. Use the code FLAX to save 30% off all our last chance linen and linen look fabrics at Minerva - Craft Club members save 40%!

LINEN SALE

*Offer ends Sunday 26th April

How to sew pleated pockets

In this video, Dianne shows you how to sew Simplicity 8013, an authentic 70’s dress pattern that’s been re-released by Simplicity with updated sizing and cutting layouts for the modern day maker. This is a stunning dress that’s perfect for occassion wear or statement summer looks.

WATCH NOW

Minerva Exclusive Mystic Montage Recycled Charmeuse Silky Satin POD Fabric

Camelot Fabrics 100% Cotton Poplin Fabric White

Camelot 100% Cotton Poplin - £4.99 a metre

In today’s Deal of the Day you can pick up this Camelot 100% Cotton Poplin fabric for just £4.99 a metre.

There’s no code required and Craft Club members save an additional 10%.

GET THE DEAL

Binding & trims

Whatever finishing touches you need for your projects, you’ll find them at Minerva.

We have a fantastic range of bias binding in different widths and a rainbow of different colours. There’s also a super selection of lace and elastics - ideal for underwear making - plus an array of trims, webbing, boning, cords and so much more.