Who is this email designed for?

Fabric crafters and professional retail buyers seeking quality materials at reduced prices. The dual targeting acknowledges both individual makers and businesses buying in volume.

What drives conversions in this deadstock clearance email?

Scarcity-based urgency (limited surplus inventory), seasonal emotional appeal (autumn theme), tiered pricing (encourages larger orders), and complimentary gift incentive (reduces perceived risk of purchasing unfamiliar deadstock).

Can this template be reused for other seasons?

Yes. The scarcity-urgency-incentive structure works for any seasonal clearance. Swap seasonal messaging, update product imagery, and adjust gift/pricing tiers to match your inventory and margin goals.

Why emphasize 'deadstock' instead of just 'sale'?

Deadstock transparency justifies aggressive discounting and scarcity positioning—customers expect surplus inventory won't restock, making time-sensitive language more credible than standard promotional sales.

Preview

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Get a free gift when you spend £75!

This week at Minerva you can get a free Olfa Rotary Cutter, worth £17.99, when you spend £75*.

Simply add at least £75 worth of products to your basket, then use the code MYOLFA at the checkout. A free Olfa Rotary Cutter will then be added to your basket automatically!

SHOP NOW

*Minimum spend applies: £75 / USD$100 / EUR€85 / CAN$140.

Code not useable in conjunction with any other code. Offer ends Sunday 4th October.

New autumn deadstock fabric

Join Vicki as she takes you on a closer look at our latest collection of deadstock fabrics, featuring a fantastic mix of colours, textures and basecloths. From luxurious satin and elegant linen to soft suede scuba and lightweight challis, this collection brings together a whole host of beautiful fabrics, each with its own unique character and project possibilities.

WATCH NOW

Deadstock Organic Cotton Blend Shirting Fabric Tan & Marine

Deadstock Italian Viscose Jersey Stretch Knit Fabric Black & Pink

Deadstock Heavy Viscose Twill Fabric Deep Cerise

Deadstock Tweed Textured Stretch Knit Fabric Blossom Pink

Skirt patterns for autumn

With the right pattern and fabric, skirts can be a great option for the cooler months, perfect for layering with cosy tights and stylish boots. We’ve got a great range of skirt patterns available with both paper and PDF options.

SKIRT PATTERNS

Why not sew up our favourite styles for the new season in our new autumn deadstock fabrics?

Style Arc Sewing Pattern Quinn Skirt (PDF)

Deadstock Stretch Woven Cotton Sateen Fabric Black & White

Our Deadstock Cotton Sateen is perfect for playing with stripe direction on the Style Arc Quinn Skirt. Featuring asymmetrical seam lines with front and back panels, it’s designed to make an impact while still remaining easy to style and wear.

STYLE ARC QUINN SKIRT

Designer Stitch Sewing Pattern Kiera Skirt (PDF)

Sew up the Designer Stitch Kiera Skirt in our soft and drapey Deadstock Viscose Twill; a perfect fabric for showing off the 8 gore style with internal ribbons for you to tie, drape and style your skirt your own way.

DESIGNER STITCH KIERA SKIRT

Sewgirl Sewing Pattern Dotty Long Skirt (PDF)

Deadstock Viscose Linen Blend Fabric Chocolate & Caramel

Quick and simple to sew, the Sewgirl Dotty Long Skirt is the perfect option for casual daywear. Easily adjust the pattern to your preferred length and sew it up in our Deadstock Viscose Linen.

SEWGIRL DOTTY LONG SKIRT

Deadstock Soft Jumbo Cord Fabric Cobalt Blue

Use our new Deadstock Soft Jumbo Cord to create a cosy and durable Avid Seamstress Universal Skirt.

THE AVID SEAMSTRESS UNIVERSAL SKIRT

Deadstock Scuba Stretch Knit Fabric Black & Ivory

Deadstock Scuba - just £2.99 a metre!

Sew up comfy and stylish dresses, skirts, tops, cardigans and more with our Deadstock Scuba, now just £2.99 a metre!

There’s no code required and Craft Club members can save an additional 10%.

GET THE DEAL

Join the Minerva Craft Club

With the Minerva Craft Club, you can save 10% off everything you order at Minerva for a whole year! That’s on top of sale prices and covers everything from fabric to patterns, threads and tools. What’s more, when you join, 10% of your subscription fee is given to charity.

Find out more about the Minerva Craft Club and join today right here.

JOIN TODAY

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Preview

New autumn deadstock fabric

Skirt patterns for autumn

More templates

EVISU KIZZU AW26🎨Little Originals. Big Attitude.

New Season Flannel Shirts

Leather goods

Smart trousers in the perfect length

Frequently asked questions