What types of products are featured in this email?

New indie sewing patterns (Tyto Pants, Nox Skirt, Otus Frock), end-of-line spring/summer fabrics at 40% off, and a featured Deal of the Day on deadstock stretch knit at £4.99/m.

What drives urgency in this promotional email?

Time-limited offers including discounted end-of-line inventory, a specific daily deal price point, and an upcoming in-person event (April 18-19).

How does this email combine online and offline engagement?

It promotes immediate online purchases while advertising a physical Spring Fabric Fest event, creating multiple conversion and engagement paths.

Preview

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Save 40% off spring and summer fabrics

Our Big Spring Fabric Sale ends tonight! There’s still time to save 40% off all our last chance spring fabrics, from pretty florals and gingham to designer deadstock and more.

Use the code SPRING26 to save 30% off all end-of-line spring and summer fabrics, Craft Club members save 40%. Not a member? Join today and start saving immediately!

SHOP THE SALE

*Sale ends Monday 30th March

Dashwood Studio Butterfly Field Cotton Poplin

New patterns from Sew Different

Sew for spring with the latest pattern Folklore Collection designs from Sew Different. The new collection includes the on-trend Tyto Pants, the versatile Nox Skirt and the beautiful Otus Frock.

SEW DIFFERENT PATTERNS

The Tyto Pants are softly barrel-shaped with an elasticated paper-bag waist. Choose from large cargo pockets that cross the side seams, discreet in-seam pockets or both. Try them in our Deadstock Tibet Linen Cotton Blend.

TYTO PANTS

The Nox Skirt is a comfortable, practical skirt with an elasticated, paperbag waistband. Like the Tyto Pants, you can choose from cargo pockets or in-seam pockets. There’s an optional lower lower panel for either a barrel shape or gathered tier. Try it with a structured fabric like our Deadstock Jardin Stretch Cotton Sateen.

NOX SKIRT

The Otus Frock is a romantic, midi length, pull-on dress with batwing sleeves that gather onto a traditional bib at the front and back. Pair it with our beautiful floral Viscose Challis.

How to add slash pockets to garments

Join Dianne for our latest sewalong tutorial and learn how to sew your own Simplicity 1563 towelling robe.

WATCH NOW

Deadstock Stretch Knit - £4.99 a metre

In today’s Deal of the Day you can pick up this Deadstock Stretch Knit fabric for just £4.99 a metre.

There’s no code required and Craft Club members save an additional 10%.

GET THE DEAL

Shop in person at the Spring Fabric Fest

Our next in-person shopping event is happening soon! Join us for the Minerva Spring Fabric Fest on Saturday 18th and Sunday 19th April at Minerva HQ in Darwen, Lancashire. There will be a fabulous range of end of roll fabrics all for just £4 a metre an amazing array of Core Range fabrics, best-selling sewing patterns and so much more!

FIND OUT MORE

If you’d like to receive more information about the event, including more details on public transport and free parking, sign up to our Remnant Rescuers list here.

JOIN THE LIST

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Minerva Fabrics Ltd.
Minerva Craft Centre
Atlas Road
Darwen, Lancashire BB3 3BY United Kingdom

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Deadstock Stretch Knit - £4.99 a metre

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1 DAY LEFT! Last Chance to save up to 70% + extra 10% off!

25% Off Email-Exclusive Ends Tmrw!

It’s your LAST CHANCE to save 25% ⏳

New Arrivals to Wear All Summer

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