What audience is this email designed for?

B2B fashion brands and apparel manufacturers seeking sustainable, eco-friendly fabric suppliers.

Why emphasize deadstock sourcing?

Deadstock sourcing demonstrates waste reduction and circular economy commitment, key values for eco-conscious B2B buyers and a product differentiator.

What makes this email effective for the target audience?

It balances environmental responsibility (waste reduction, sustainability) with product quality (certified natural fibres, breathable), addressing both values and practical sourcing needs.

Is this template reusable?

The structure works for other sustainable fabric announcements, though the deadstock angle is specific to this collection's unique value proposition.

Preview

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New natural deadstock fabrics

There’s a fabulous new range of ex-designer deadstock fabric fresh in at Minerva. Best of all, they’re made of breathable, natural fibres that are perfect for summer!

NEW NATURAL DEADSTOCK

Deadstock Embroidered Double Cotton Gauze Fabric Sunflower

Minerva Exclusive Sewing Pattern Poppy Dress

Create the perfect summer dress by pairing our new Deadstock Embroidered Cotton Gauze with the Minerva Exclusive Poppy Dress. All of our Minerva Exclusive patterns are now available in both paper and PDF format, so you can choose your favourite pattern type.

EMBROIDERED COTTON GAUZE

Deadstock Viscose & Silk Blend Fabric Plum & Amber

Sew up a luxurious summer blouse with the Sew Over It Libby Blouse and our new Deadstock Viscose Silk Blend.

VISCOSE SILK BLEND

Deadstock Tencel & Linen Blend Fabric Peach

Barrel leg trousers are right on trend this summer, so why not make your own with the Style Arc Bob Pant? Sew them up in our Deadstock Tencel Linen Blend for a drapey, more relaxed barrel shape.

TENCEL LINEN BLEND

Keep cool and look effortlessly stylish in Butterick 7076, sewn up in our new Deadstock Linen Viscose.

40% off last chance summer fabric - ends tonight!

Don’t miss out on saving 40% off a huge selection of summer fabrics! But hurry, these fabrics won’t be around for long!

Use the code SUMMERSTYLE to save 30% off selected end-of-line fabrics, Craft Club members save 40%. Not a member? Join today!

SHOP THE SALE

*Offer ends Monday 29th June

Sew the Merchant and Mills Factory Dress with Dianne

Sew the Factory Dress

In today’s free sewalong, Dianne shows you how to make the Merchant and Mills Factory Dress, a simple and timeless style inspired by vintage women’s workwear.

WATCH NOW

Merchant and Mills Sewing Pattern Factory Dress

Minerva Exclusive Tammy Handmade Doodle Dreams Maxi Supima Cotton Lawn POD Fabric

Choose your preferred pattern format! We now have the Factory Dress available as both a traditional paper pattern, or a PDF pattern that can be downloaded instantly.

Deadstock Corded Lace - £4.99 a metre

In today’s Deal of the Day you can pick up this Deadstock Corded Lace fabric for just £4.99 a metre.

There’s no code required and Craft Club members can save an additional 10%.

GET THE DEAL

Free delivery

Did you know we always offer the option of free worldwide shipping at Minerva? Spend £50 and get free UK shipping or spend £150 and get free international shipping.

We also offer free UK returns (even on cut fabrics and trims) so you can order with complete confidence.

SHOP NOW

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Preview

Sew the Factory Dress

Deadstock Corded Lace - £4.99 a metre

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Style without the splurge 💰

The Best of Sale — New Styles Added + Enjoy 15% Off All Sale Styles

💌 Email-Only Deal: Extra 25% Off Your Order

Your Summer Ring Edit

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