What is the main goal of this email?

To launch spring and summer sewing kit collections and drive purchases by offering a time-limited 20% discount on Minerva Exclusive Fabric.

How does this email increase average order value?

It cross-sells premium fabrics alongside kit collections, leveraging the discount to encourage customers to purchase both products together.

What makes the seasonal timing effective?

Spring and summer naturally align with increased craft activity and outdoor projects, making customers more receptive to sewing kit purchases during these seasons.

Who benefits most from receiving this email?

DIY sewers and hobby crafters with existing interest in sewing, who are likely to upgrade their kit collections with new seasonal offerings.

Preview

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New Minerva Exclusive kits

For this month’s brand-new Minerva Sewing Kits we’ve picked out easy-sew patterns for the spring and summer months - the versatile Style Arc Zalia Top & Dress and the quick and easy Artist’s Smock from Sew Different.

Minerva Sewing Kits contain everything you need to make a complete garment, including the paper pattern, fabric and notions. To purchase your kit, click on one of the kit photos below to head to Minerva. Then simply click the Add button to add all the tagged items to your basket.

MINERVA SEWING KITS

ZALIA DRESS KITS

ARTIST SMOCK KITS

Find out more

Find out more about the brand-new Minerva Sewing Kits with our latest video from Gavin.

WATCH NOW

Save 20% off all Minerva Exclusive Fabric

Save 20% off Minerva Exclusive Fabric

We are celebrating 4 years of Minerva Exclusive Fabric with a special offer on our full range. Use the code SPRINGEX this week to save 10% off all Minerva Exclusive Fabric - Craft Club members save 20%. If you’re not a Craft Club member yet, sign up and start saving today.

EXCLUSIVE FABRIC

*Offer ends at midnight (BST) on Monday 27th April

Peacock Nebula Tencel Jersey

Scattered Posies Cotton Poplin

Happy Hour Crepe Back Satin

Spring Melody Cotton Lawn

Jungle Dreamer Cotton Fleece Back Sweatshirt

Jungle Dreamer Cotton Sweatshirt

The Simplicity Half Price Sale

Save 50% off all last chance Simplicity patterns right now at Minerva. There’s no code required - all prices are reduced on site - and Craft Club members save an additional 10% off sale prices.

SHOP THE SALE

Art Gallery Fabrics 100% Cotton Poplin

In today’s Deal of the Day you can pick up this beautiful floral Art Gallery Fabrics cotton poplin for just £7.99 a metre - that’s less than half price.

Don’t forget - Minerva Craft Club members can save an extra 10% off sale prices - no code required.

GET THE DEAL