What type of promotional email is this?

A product bundle launch announcing complete sewing kits that pair patterns with pre-selected premium fabrics and notions.

Why bundle fabrics with patterns in craft emails?

Pre-curated materials eliminate the technical decision-making required from makers, reducing purchase friction and increasing confidence for intermediate skill levels.

Who is the target audience?

Intermediate-level sewing makers seeking modern, immediately wearable designs with guidance on material selection.

Can this template work for other products?

Yes—the all-in-one kit structure adapts to any curated craft bundle (knitting, embroidery, mixed media) that combines patterns with pre-selected materials.

Preview

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New Minerva Sewing Kits

Our Minerva Sewing Kits contain everything you need to make a complete garment, including the paper pattern, fabric and notions. They’re super for beginners, as a gift for makers or when you just want everything you need ready to start making.

For our latest new kits, we’ve picked out two of our favourite tops patterns - the Friday Pattern Company Donny Shirt and the Maison Fauve Cicadella Blouse. We’ve event picked prints and plain fabrics for both, giving you choices galore.

MINERVA SEWING KITS

Find out more

Find out more about the Friday Pattern Company Donny Shirt, Maison Fauve Cicadella Blouse and our latest Minerva Sewing Kits with today’s new video from Gavin.

WATCH NOW

Sew the Friday Pattern Company Donny Shirt

The Donny Shirt

The Friday Pattern Company Donny Shirt quickly became a community favourite and it’s easy to see why. This boxy pull-on top is a wardrobe workhorse that looks great in plains in prints and covers a wide size range of XS to 7X (32”/81cm - 60”/152cm chest).

We love Donny so much, we’ve put together 10 fantastic kits for this super style. Make Donny the star in our Linen Look Viscose prints or keep things versatile with our plain Soft Viscose Linen kits. Head to our kits page to see them all.

THE DONNY SHIRT KITS

Learn to sew the Donny Shirt with Dianne

Watch the sewalong

Find out how to sew up the Friday Pattern Company Donny Shirt with Dianne’s full free sewalong video.

WATCH NOW

Sew the Friday Pattern Company Donny Shirt in Exclusive Linen Look Viscose

For patterned fabric lovers, we’ve paired up the Donny Shirt with some fabulous prints in our Minerva Exclusive EcoVero Linen Look Viscose.

EXCLUSIVE DONNY KITS

Sew the Friday Pattern COmpany Donny Shirt in Core Range fabric

The Donny Shirt is fabulous wardrobe staple in a solid colour too, which is why we’ve also picked five lovely options in our Minerva Core Range Soft Viscose Linen.

CORE RANGE DONNY KITS

The Cicadella Blouse

The Maison Fauve Cicadella Blouse is an elegant top with a princess seamed bodice, scooped neckline and optional lining. You can sew it with plain or flutter short sleeves or elegant long sleeves that gather into a buttoned cuff. The pattern covers UK sizes 8-26 (chest sizes 31 1/2”/80cm - 48”/122cm).

To maximise your options, there are plain and print options to choose from for the Cicadella Blouse too. Choose from 5 pretty prints in our Linen Look Viscose or classic solids in our Stretch Woven Viscose Twill.

CICADELLA BLOUSE KITS

Learn to sew the Maison Fauve Cicadella Blouse

Watch the sewalong

Find out how to sew up the Maison Fauve Cicadella Blouse with Dianne’s full free sewalong video.

WATCH NOW

Sew the Cicadella Blouse in Exclusive Linen Look Viscose

The Cicadella Blouse is a lovely style for showing off a bold print. For these kits, we’ve paired it up with designs from our Minerva Exclusive EcoVero Linen Look Viscose range.

EXCLUSIVE CICADELLA KITS

Sew the Cicadella Blouse in Core Range Stretch Viscose Twill

The delicate details of the Cicadella Blouse make it a beautiful choice for plain fabrics too, like the Minerva Core Range Stretch Woven Viscose Twill in our solid colour kits.

CORE RANGE CICADELLA KITS

Pick up our

Deal of the Day

In today’s Deal of the Day you can pick up our Deadstock Stretch Lace for just £4.99 a metre - perfect for lingerie making, sheer sleeves or a dress overlay.

Don’t forget - Minerva Craft Club members can save an extra 10% off sale prices - no code required.

GET THE DEAL