What type of email is this?

A promotional flash sale email combining clearance pricing, product exclusivity, and a bonus gift incentive to drive immediate purchases.

What makes this design effective?

The convergence of three value drivers: exceptional price point (£2.99/metre), limited-edition designer fabrics, and complimentary Fiskars scissors gift.

Who is the primary audience?

DIY craft enthusiasts and sewing professionals seeking unique, premium textiles at clearance prices for personal projects.

Can this template be reused?

Yes, for other clearance campaigns in craft/textile retail, but adjust product descriptions, pricing, and incentives to match your inventory and margin targets.

Preview

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Deadstock fabrics now just £2.99/m

A wide range of our ex-designer deadstock fabrics are now just £2.99/m while stocks last. There’s no code required, all prices are reduced on site. Plus, Craft Club members save an additional 10% off sale prices.

DEADSTOCK FABRIC SALE

Deadstock Stretch Woven Suiting Fabric Pastel Pink

Stretch Suiting

Crinkle Sheer Chiffon

Stretch Woven Crepe

Rayon Shirting

Satin ITY

Delicate Lace

Style Arc Sewing Pattern Lumi Knit Top & Dress

New pattern from Style Arc

The new Style Arc Lumi Knit Top & Dress will see you through the seasons and flatters all body shape with its asymmetric twist detail and design detail options.

Make a V-neck top or drapey boat neck dress with a choice of three sleeve lengths or a sleeveless style that’s ideal for summer. Designed for stable knit fabrics, this pattern is comfy to wear and ideal for daytime and evening ocassions.

LUMI KNIT TOP AND DRESS

Need some inspiration? Discover some of our favourite fabrics to pair with this stylish new pattern:

Minerva Exclusive Melissa Lowry Flores Abstractas Recycled Scuba Stretch Knit POD Fabric

Exclusive Recycled Scuba

Deadstock Textured Stretch Knit Fabric Coral Pink

Deadstock Textured Knit

Core Range Stable Ponte Roma

Minerva Exclusive Silhouette Spring 100% Cotton Jersey Stretch Knit POD Fabric Iris

Exclusive 100% Cotton Jersey

Get a free gift when you spend £75!

You can never have too many pairs of sewing scissors and the classic orange handles of Fiskars have been chosen and trusted by sewers for generations - they’re Vicki’s favourite for good reason!

This week at Minerva you can get a free pair of Fiskars General Purpose Scissors, worth £23.99, when you spend £75*.

Simply add at least £75 worth of products to your basket, then use the code ITSASNIP at checkout. A free pair of Fiskars Scissors will then be added to your basket automatically!

SHOP NOW

*Minimum spend applies: £75 / USD$100 / EUR€85 / CAN$140.

Code not useable in conjunction with any other code. Offer ends Sunday 23rd August.

Top 10 fabrics for the Harriet Jacket

In this video, Jo showcases 10 fantastic fabric options to pair with the Style Arc Harriet Jacket, giving you plenty of inspiration for your next jacket project. Discover how different types of fabric can completely transform the look of the finished jacket, giving you options for different seasons and ocassions.

WATCH NOW

Minerva Core Range Dutch Velvet Fabric Teal

Deadstock ITY Silky Stretch Knit Fabric Dusky Stone

Deadstock ITY - £2.99 a metre

In today’s Deal of the Day you can pick up this Deadstock ITY Silky Stretch Knit fabric for just £2.99 a metre.

There’s no code required and Craft Club members can save an additional 10%.

GET THE DEAL

Join the Minerva Craft Club

With the Minerva Craft Club, you can save 10% off everything you order at Minerva for a whole year! That’s on top of sale prices and covers everything from fabric to patterns, threads and tools.

Find out more about the Minerva Craft Club and join today right here.

JOIN TODAY

Has the fabric above caught your eye? This is the new Lucky Loom range of woven cotton fabrics from Fableism

Forward to a friend

Preview

Deadstock fabrics now just £2.99/m

New pattern from Style Arc

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Frequently asked questions