What type of email is this?

This is a promotional product announcement designed to drive awareness and sales of digital sewing patterns, emphasizing immediate download availability.

Why does the email emphasize instant digital delivery?

Digital files eliminate shipping delays and friction—key selling points for crafters who want immediate access to pattern files without waiting for physical shipments.

Who is the target audience?

DIY makers, sewing enthusiasts, and crafters of all experience levels seeking to expand their pattern collection with contemporary designs.

Can this template be reused?

Yes—the structure adapts to any digital product launch (design templates, assets, ebooks). Swap product type and update the feature list to match.

Preview

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New PDF patterns from Style Arc

Style Arc patterns have always been a big favourite with the Minerva community for their clean modern style and fantastic range. We are so excited to announce that range just got even bigger, as we now stock the digital patterns from Style Arc in our PDF Pattern Shop.

There’s a fabulous variety of digital patterns in the range, from firm favourites like the Montana Dress and Bob Pants to autumn essentials like the

STYLE ARC PDF PATTERNS

Save 40% off knit fabrics

Cosy up in some great value fabrics this autumn, with 40% off all last chance knit fabrics at Minerva. Stock up your jersey stash, or pick up a new fabric to challenge yourself with.

Use the code KNITFALL to save 30% off end-of-line knit fabrics - Minerva Craft Club members save 40%. Not a member yet? Join today.

SHOP THE SALE

*Offer ends Sunday 27th September at midnight (BST)

Here are a few of our favourite Style Arc patterns for knit fabrics and some bargain fabrics from the sale you can sew them in…

The Style Arc Hayden Tee is a super wardrobe staple for all year round. Try it in our classic stripe Cotton Jersey

HAYDEN TEE

The Style Arc Lumi is a gorgeous knit dress and top with a statement twist. Try it in our Ponte Roma Double Knit fabric

LUMI DRESS & TOP

The Style Arc Sue Palazzo Pants are an easy-sew look, which pairs beautifully with a swishy knit fabric, like our Deadstock Viscose Jersey

SUE PALAZZO PANTS

The Style Arc Keith Vest is a simple layering top that’s perfect for lighter knit fabric, like our Lady McElroy Slub Sweater Knit

KEITH KNIT VEST

Sew the Style Arc Springfield Coat

Join Dianne in our latest sewalong video to learn how to sew the chic Springfield Coat from Style Arc. This relaxed, oversized design has raglan sleeves, large patch pockets and offers two lengths to choose from.

WATCH NOW

Stay tuned for our latest kit releases this Friday and you can pick up everything you need to sew your very own Springfield Coat...

Join us for our next End of Roll Sale

Our next End of Roll Sale is happening on Saturday 17th and Sunday 18th October. Come and join us at Minerva HQ in Darwen, Lancashire for a weekend full of sewing bargains.

We’ll have a huge range of end-of-roll fabrics that will be perfect for your autumn and winter dressmaking and craft projects, as well as great value sewing patterns and essential haberdashery too.

FIND OUT MORE