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✨ Save 20% off everything at Minerva

This flash sale promotional email for Minerva delivers a sitewide 20% discount designed to build urgency and drive immediate conversions, while clearing inventory and re-engaging dormant subscribers during seasonal promotions and Black Friday campaigns. The template emphasizes value and broad product availability through compelling discount messaging and clear offer presentation. 20% off entire product catalog High-urgency messaging for instant conversions Ideal for seasonal sales and customer re-acquisition

Brand
Minerva
Email type
Promotional
Language
en
Added
2026-05-02
Access
Free

Brand

Minerva
brand

This template is displayed for design inspiration and research purposes only. All trademarks, logos, and content belong to Minerva. Not affiliated with or endorsed by the original sender. Copyright policy

About this template

This flash sale promotional email for Minerva delivers a sitewide 20% discount designed to build urgency and drive immediate conversions, while clearing inventory and re-engaging dormant subscribers during seasonal promotions and Black Friday campaigns. The template emphasizes value and broad product availability through compelling discount messaging and clear offer presentation.
  • 20% off entire product catalog
  • High-urgency messaging for instant conversions
  • Ideal for seasonal sales and customer re-acquisition

Tags

#promotional#ecommerce#modular#light#none#shop_now#en#us#energetic

Preview

It's a Craft Club VIP Holiday Weekend
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SHOP NOW

Save 20% off all fabric & patterns

Minerva Craft Club members double their discount this Bank Holiday weekend at Minerva. That’s  20% off absolutely everything, including all fabric and patterns. There’s no coupon required - the discount will instantly show at checkout when you’re logged into your account.

If you’re not a Craft Club member yet, add a Craft Club membership to your basket to start saving straight away.

SHOP NOW

*Our double savings for Craft Club members ends at midnight (BST) on Monday 4th May

Save 20% off fabric
Save 20% off all sewing patterns
Save 20% off Minerva Sewing Kits
Save 20% off the Minerva Fabric Guide
 

Join the Craft Club

If you’re not a member of the Minerva Craft Club yet, now’s the perfect time to join the hundreds of other makers who save 10% every time they shop.

A Craft Club membership costs £20 for 12 months - it’s not a recurring subscription, so you’re not tied in - and you can start saving right away.

SIGN UP TODAY

Three fab reasons to join

Join the Craft Club today

1. Save 10% every time you shop

With the Minerva Craft Club you’ll save an extra 10% off everything you buy on site. That’s always on top of any sale savings or discount codes!

Join now and you can double your savings to 20% all weekend.

SIGN UP TODAY
Join the Craft Club today

2. Exclusive discounts every month

Our Minerva Craft Club members get a clutch of exclusive discount codes to use every month, giving you special savings not available anywhere else.

SIGN UP TODAY

3. Give back to worthy causes

When you join the Craft Club, Minerva will donate 10% of your sign up fee to charity as part of our Giving Back scheme. Throughout the year we make donations to support local, national, and global charities.

SIGN UP TODAY
 
Save 20% off all fabric at Minerva this Bank HOliday Weekend

20% off all fabric

Craft Club members save 20% off all fabric this weekend at Minerva. That includes all our Minerva Exclusive prints, Minerva Core Range classics, designer prints, deadstock and more.

SHOP NEW FABRIC

Here are some of our latest arrivals for the spring and summer sewing season…

Fableism Sun Stripes Woven Cotton

Fableism Sun Stripes
Yarn Dyed Cotton

Linen Viscose

Linen
Viscose

Embroidered Viscose Blend Denim

Embroidered
Viscose Blend Linen

Minerva Exclusive Abstract Heights 100% Cotton Jersey

Core Range Mexico Woven Stripe Jacquard - new colours!

Tie Dye Floral Embroidered Cotton

Tie Dye Embroidered
Floral Cotton

Core Range Check Cotton Seersucker

Core Range
Check Cotton Seersucker

 
Shop Big 4 patterns at Minerva

Shop Big 4 paper patterns

Big 4 paper patterns are back in stock now at Minerva. We’ve got fresh stock in of all the best-selling styles as well as the latest pattern releases, previously unavailable in the UK and Europe. With 20% off all patterns this weekend, it’s the perfect time to restash or pick up some new styles to try.

BIG 4 PATTERNS
McCall's 8553
New Look 6483
Simplicity 8910
Vogue 7975
Butterick 6296
Burda 6496
 
Learn to make and sew pocket flaps

Create and sew pocket flaps

Elevate your pocket sewing prowess with Jo’s latest tutorial video. Join Jo today to learn how to create pocket flaps and sew them onto all your projects.

WATCH NOW
 
Shop our Deal of the Day

Deal of the Day

Today’s extra special Deal of the Day is our striking tiger stripe John Kaldor Hermione Crepe.

This super layering fabric is just £6.99 a metre and this weekend Craft Club members save an extra 20%.

SHOP NOW
 

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