What type of email is this?

A weekly promotional email combining visual trend discovery with a limited-time discount to encourage repeat purchases and customer engagement.

What makes this design effective?

It pairs visual inspiration (trending patterns) with a concrete incentive (20% off), creating both discovery value and purchasing urgency.

How frequently is it sent?

Weekly, with updated trending patterns each cycle, maintaining regular engagement and encouraging subscribers to check back frequently.

Who is the target audience?

Home décor and pattern enthusiasts seeking seasonal design inspiration combined with exclusive savings on new collections.

Preview

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Save 20% off New Look patterns

Until midnight tonight, you can save 20% off all New Look patterns at Minerva! Stock up your pattern stash and grab those styles you’ve been eyeing up.

Use the code SEWNEWLOOK to save 10% off all New Look patterns, Craft Club members save 20%. Not a member? Join today!

SHOP THE SALE

*Offer ends Saturday 4th July at midnight (BST)

Trending now at Minerva

Discover what the Minerva community is loving at the moment, including trending New Look patterns and bargain fabrics under £10 a metre…

TRENDING AT MINERVA

Deadstock Cotton Blend Shirting Fabric Baby Blue

Stretch Woven Slub Linen Look Viscose Fabric Green

Search Press Sasha Pignon 21 Days to Learn Embroidery Book

Learn embroidery in 21 days

Go from beginner to confident stitcher with 21 daily embroidery lessons from Sacha Pignon. Master the essential stitches of embroidery, cross stitch and sashiko before learning how to take your stitches to the next level with silk and metallic threads, ribbon and embellishments including beads and sequins.

FIND OUT MORE

Convert a round neck to a V neckline

Want to give your favourite sewing pattern a fresh new look? In this video, Jo shows you how to transform a standard round neckline into a flattering V-neck using a simple pattern adjustment that's easy to apply to a wide range of garments.

WATCH NOW

Meet MILK Lane Jacquard Tencel Lyocell Crepe Fabric Cider

Meet MILK Tencel Jacquard - £17.99 a metre

In today’s Deal of the Day you can pick up this Meet MILK Lane Jacquard Tencel Lyocell Crepe fabric for just £17.99 a metre.

There’s no code required and Craft Club members can save an additional 10%.

GET THE DEAL

Connecting makers worldwide

At Minerva we have our very own sewing community that is completely free to join, simply visit our website and log-in or create an account and you're ready to go!

You can watch sew-alongs, see new product launches, see what the community is making, share your own projects, ask for advice and so much more! Never miss out on the latest news and updates from your favourite makers, guest designers, pattern launches, special offers and plenty of chat with your fellow #MinervaMakers.

Share photos of your makes, ask for advice, interact with your favourite makers and be a part of the ever-growing sewing community. We'll see you there!

JOIN THE COMMUNITY

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Preview

Convert a round neck to a V neckline

Meet MILK Tencel Jacquard - £17.99 a metre

More templates

Sales | All T-shirts & Sweatshirts up to 30% off

4th of July | Celebrate with an extra 10%

Create your ultimate travel set ✈️

As seen on: our Tommy Family across Europe

Frequently asked questions