What type of email is this?

A seasonal promotional campaign combining project inspiration with product discounts to drive fabric sales during peak DIY sewing season.

Why pair tutorials with fabric discounts for this audience?

DIY sewers need both inspiration (project ideas) and resources (quality materials) to start projects; combining them creates an actionable offer beyond price alone.

Can this email concept be reused?

Yes—the structure (seasonal project + material discount + community engagement) adapts to fall knitting, spring quilting, or other maker seasons with minimal changes.

Who benefits most from this design?

Crafting retailers and fabric suppliers targeting active maker communities seeking to boost seasonal sales through inspiration-driven promotions.

Preview

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40% off viscose ends tonight!

Don’t miss out on last chance viscose fabrics! Until midnight tonight you can save 40% off a huge range of viscose and viscose blend fabrics.

Use the code VISCOSESUMMER to save 30% off all end of line viscose fabrics, Craft Club members save 40%. Not a member? Join today!

SHOP THE SALE

*Offer ends Thursday 23rd July at midnight (BST)

Top jumpsuit patterns for summer

Jumpsuits are a fantastic option for the summer months. Comfortable and practical to wear while still looking effortlessly stylish, they’re the perfect throw-on-and-go outfit. Check out some of our favourite jumpsuit patterns for the season…

JUMPSUIT PATTERNS

Minerva with McCalls Sewing Pattern Caton Jumpsuit (PDF)

Have you tried out our Minerva with McCall’s PDF patterns? They’re all completely free to download, including the stylish Caton Jumpsuit! Why not pair it up with our Deadstock Viscose Challis for a real bargain make?

FREE CATON JUMPSUIT

Deadstock Textured Suiting Fabric Blue & Orange

Create a stylish, slightly fitted jumpsuit with New Look 6446. Why not pair it up with our Deadstock Textured Viscose Suiting fabric?

NEW LOOK 6446

Style Arc Sewing Pattern Mildred Jumpsuit

Stretch Woven Viscose Twill Suiting Fabric Ochre

The Style Arc Mildred Jumpsuit is a minimalist, versatile design that’s ideal for wearing on its own, or layering over T-shirts and tops. Sew it up in a solid colour for maximum versatility, such as our Stretch Woven Viscose Twill.

MILDRED JUMPSUIT

The Assembly Line Sewing Pattern Wide Leg Jumpsuit

Stretch Woven Linen Look Viscose Fabric Rust

The Assembly Line Wide Leg Jumpsuit combines comfort with effortless style in this breezy, relaxed fit jumpsuit. Why not sew it up in our Stretch Woven Linen Look Viscose?

WIDE LEG JUMPSUIT

New Fableism Camp Ginghams

The Camp Ginghams collection from Fableism brings together a classic fabric design and a gorgeous range of nature-inspired colours which create a nostalgic, retro feel. Available in two sizes of check, these gingham fabrics allow you to get creative with mixing colours and check sizes.

Made from 100% cotton, these light-medium (140gsm) fabrics can be used for a range of makes, from dressmaking and quilting to home accessories such as cushions and table settings.

NEW FABLEISM GINGHAM

Fableism Camp Ginghams Small Check Yarn Dyed Woven Cotton Fabric Moss

Fableism Camp Ginghams Large Check Yarn Dyed Woven Cotton Fabric Firefly

Fableism Camp Ginghams Small Check Yarn Dyed Woven Cotton Fabric Tulipwood

Fableism Camp Ginghams Large Check Yarn Dyed Woven Cotton Fabric Eucalyptus

Join Annie and Gavin for their round-up of Episode 2 of the Great British Sewing Bee

Colour and print inspiration from Sewing Bee

Catch up with Episode 2 of The Great British Sewing Bee, which saw the sewers working with bold colours and prints. Annie and Gavin will be discussing each of the challenges, sharing their thoughts on the stand out makes and giving some pattern inspiration to help you recreate the looks from the show.

WATCH NOW

Deadstock Cut Out Textured Stretch Knit Fabric Silver Grey

Deadstock Textured Knit - £4.99 a metre

In today’s Deal of the Day you can pick up this Deadstock Cut Out Textured Knit fabric for just £4.99 a metre.

There’s no code required and Craft Club members can save an additional 10%.

GET THE DEAL

Save 10% all year round

Fancy saving 10% off all your patterns and fabrics for 12 months? Then join the Minerva Craft Club today.

For a one-year’s membership fee of £20 you’ll automatically save 10% off all purchases at Minerva. This discount is always on top of any sale prices, special offers, discount or promotions we run, so you're always saving!

Plus when you join, Minerva will donate 10% of your subscription fee to charity as part of our 'giving back' scheme. Throughout the year we make donations to support local, national, and global charities. Find out more about the charities we've donated to so far here.

GET THE DEAL

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Preview

Top jumpsuit patterns for summer

New Fableism Camp Ginghams

Colour and print inspiration from Sewing Bee

More templates

Meet Your Summer Favourites ☀️

Workwear to make you love the office

Essentials For Summer Holidays

Pre-Fall 26

Frequently asked questions