What type of email is this?

A promotional product email featuring complete sewing kit bundles designed to convert DIY fiber artists and craft enthusiasts into customers.

What makes this email effective for this product?

It solves the customer pain point of complexity by positioning the kits as all-in-one solutions that deliver professional-level results without extensive expertise.

What audience is this email for?

DIY sewers and fiber artists who want professional-quality handmade pieces but may lack confidence or resources to source materials and patterns separately.

Can this template be reused?

Yes, this approach works well for other premium craft kits that emphasize completeness, quality materials, and simplified professional results.

Preview

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Sew the Pippa Top

If you’ve been eyeing up our Minerva Exclusive Pippa Top pattern, now’s the perfect time to give it a try. Today we’ve launched 10 new kits for the Pippa Top and we’re giving you the choice between pretty prints from our Exclusive range and versatile plain Core Range fabrics.

Our Minerva Sewing Kits contain everything you need to make a complete garment, including the paper pattern, fabric and notions. To purchase your kit, click on one of the kit photos below to head to Minerva. Then simply click the Add button to add all the tagged items to your basket.

MINERVA SEWING KITS

Learn all about the latest Pippa Top sewing kits

Find out more

Find out more about the Minerva Exclusive Pippa Top and our latest Minerva Sewing Kits with our latest video from Gavin.

WATCH NOW

The Pippa Top

The Minerva Exclusive Pippa Top is a relaxed knit top with some pretty features that elevate it above a simple T-shirt. Pippa sports a V neckline and high waist, gathered into a skirt with a ruffle hem. Three-quarter length sleeves gather into an elasticated cuff and there’s an optional puff at the shoulder to give extra volume to your sleeve heads.

The Pippa Top comes in two sizes, so use the drop-down option next to the pattern image to select the best size for you before adding a kit to your basket:

✂️ UK sizes 2-20

✂️ UK sizes 18-36

For our Pippa Tops kits we’ve paired up the pattern with prints in our Minerva Exclusive Stretch Cotton Lycra Jersey and solid colours from our Minerva Core Range Cotton Lycra Jersey.

THE PIPPA TOP

Watch the sewalong

Find out how to sew up the Minerva Exclusive Pippa Top with Dianne’s full free sewalong video.

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Get the perfect fit

Join Izzy to learn how to get the best fit from the Pippa Top, including how to grade between sizes.

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Sew the Pippa Top in Ocean Kisses Cotton Lycra Jersey

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Sew the Pippa Top in Soft Old Rose Cotton Lycra Jersey

Sew the Pippa Top in Dusky Pink Cotton Lycra Jersey

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Sew the Pippa Top in Avian Garden Ibis Cototn Lycra Jersey

Sew the Pippa Top in Avian Garden Ibis Cotton Lycra Jersey

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Sew the Pippa Top in Warm Teal Cotton Lycra Jersey

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Sew the Pippa Top in Protea Passion Kiss Cotton Lycra Jersey

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Sew the Pippa Top in Dark Bordeaux Cotton Lycra Jersey

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Sew the Pippa Top in Bobcat Brush Caramel Cotton Lycra Jersey

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Sew the Pippa Top in Fern Green Cotton Lycra Jersey

GET THE KIT

Sew the Pippa Top in Navy Blue Botton Lycra Jersey

Sew the Pippa Top in Navy Blue Cotton Lycra Jersey

GET THE KIT

Sew the Pippa Top in Playful Field Cotton Lycra Jersey

GET THE KIT

Pick up our

Deal of the Day

In today’s Deal of the Day you can pick up our Modelo Quilting Coating for just £9.99 a metre - that’s less than half price! There are 4 colours to choose from too.

Don’t forget - Minerva Craft Club members can save an extra 10% off sale prices - no code required.

GET THE DEAL