What type of promotional email is this?

A last-chance clearance email designed to create urgency around limited inventory before stock sells out.

What customer segment does this email target?

Sewers and crafters planning warm-weather projects, including those interested in quilting, baby clothes, and lightweight garments.

What makes this email effective for driving conversions?

It combines multiple urgency triggers—end-of-season timing, limited inventory, and a significant discount (40%)—while highlighting the product's key benefits for the intended use case.

Can this template be adapted for other products?

Yes, the structure works for other clearance sales on seasonal or perishable inventory where emphasizing scarcity and product suitability for the season drives urgency.

Preview

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Save 40% off last chance voile

Sew for the summer with 40% off last chance voile fabrics! Voile is a lightweight fabric that’s perfect for tops, blouses, robes and summer sleepwear.

Use code SEWVOILE to save 30% off all last chance voile fabric, Craft Club members save 40%. Not a member? Join today!

SHOP THE SALE

*Offer ends Thursday 30th April

Deadstock Sea Island Cotton Voile Fabric Purple

Deadstock Squares Voile Fabric Navy Blue

Deadstock Textured Voile Fabric Duck Egg

Deadstock Polyester Voile Fabric Platinum

Big 4 patterns are back!

There's been major disruption to the Big 4 paper patterns in the UK and Europe over the past few months but the wait for new patterns is over! We've finally got fresh stock of all your favourite paper patterns in our warehouse now.

Why not pair some seasonal patterns up with beautiful voile fabrics?

SHOP BIG 4 PATTERNS

Lady McElroy Silk Cotton Blend Voile Fabric Navy

Use Simplicity 8887 and our Lady McElroy Silk Cotton Voile to create a luxurious summer robe or jacket.

SIMPLICITY 8887

Deadstock Sea Island Cotton Voile Fabric Navy

Whip up a pair of quick and easy wrap trousers with Simplicity 9595. Use our Deadstock Sea Island Cotton Voile for swishy, breathable summer trousers.

SIMPLICITY 9595

Sew a breezy tunic top with New Look 6575 and our soft and drapey Deadstock Rayon Voile.

NEW LOOK 6575

Deadstock Embroidered Voile Fabric Cream

Pair up the hottest trends of the season, by sewing the McCall’s 8557 tie-front blouse in our Deadstock Embroidered Voile.

MCCALL’S 8557

Join our Minerva Brand Ambassador team!

Are you a sewer who loves to share your projects and enjoys working to a deadline? We’d love you to apply to join our team of Minerva Brand Ambassadors!

We’re looking for Brand Ambassadors who represent our community and the wider sewing community in all ways, including (but not limited to) size, age, ethnicity and sewing ability, and strongly encourage anyone to apply who wants to.

FIND OUT MORE

*Applications for this round close 30th April 2026

Sew a button front spring dress

In today’s free sewalong, Dianne shows you how to sew the McCall’s 7920 dress, a clean, button-front style that’s perfect for everyday wear. Discover Dianne’s top tips for sewing a neat button placket and working with darts for a flattering fit.

WATCH NOW

Minerva Exclusive Vibrant Flowers Linen Viscose Blend POD Fabric

John Kaldor Pease Blossom Crepe Fabric Red

John Kaldor Crepe - £6.99 a metre

In today’s Deal of the Day you can pick up this John Kaldor Pease Blossom Crepe fabric for just £6.99 a metre.

There’s no code required and Craft Club members save an additional 10%.

GET THE DEAL

Join our April #SewFloral challenge

Spring has sprung at Minerva, and we’re celebrating the new season with a floral extravanganza.

In our #SewFloral challenge, we want to see all your favourite floral makes. If you've sewn up a special garment in a floral fabric, made your own floral embellishments or even added floral embroidery to a project, we would love to see them.

5 lucky winners who enter our challenge will win a £100 Minerva Gift Card plus a set of Little Rosy Cheeks Flower Power woven labels. The winners will be drawn at random at the beginning of May and you can enter as many times as you like with different #SewFloral projects to increase your chances of winning!

FIND OUT MORE

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John Kaldor Crepe - £6.99 a metre

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