What type of promotional email is this?

A collection reveal promotional email leveraging retro-modern aesthetic and exclusivity messaging to drive conversions through nostalgia-driven engagement.

What design elements make this email effective?

The combination of vintage visual appeal with contemporary styling creates emotional resonance while maintaining modern relevance, avoiding dated aesthetics.

Who is the target audience?

Design enthusiasts and home décor shoppers seeking statement pieces that blend retro inspiration with contemporary interior design sensibilities.

Preview

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Now and Then Patterns have a new home!

Now and Then Patterns are now available exclusively at Minerva! We’re very excited to be the new home for the Now and Then Patterns brand, offering beautiful, vintage-style sewing patterns for the modern day maker.

Now and Then Patterns are available as paper patterns in UK sizes and each includes clear, step-by-step instructions with diagrams and sturdy paper pattern sheets.

NOW AND THEN PATTERNS

Now and Then Patterns Paper Sewing Pattern The Lana Teadress

Sew vintage with Now and Then Patterns

Take a closer look at some of the stunning designs in the Now and Then Patterns range…

NOW AND THEN PATTERNS

Minerva Exclusive Bluebell Borders Linen Viscose Blend POD Fabric

The Hepburn Shirtwaister is a classic shirt dress in sizes 8-24, with echoes of the 40s and 50s but updated for today. Featuring 2 collars and 3 sleeve choices, you can create a stylish dress for any season. Sew it up in our Exclusive Bluebell Borders Linen Viscose for a true vintage look.

THE HEPBURN SHIRTWAISTER

Now and Then Patterns Paper Sewing Pattern The Revere Blouse

Minerva Core Range 3/8 inch Gingham Check Yarn Dyed Cotton Chambray Fabric Ochre

The Revere Blouse is the ultimate multi-era vintage top pattern in sizes 8-22, with mix-and-match collars, sleeves and hem lengths. Pair the cropped, straight sleeve style with jeans or a skirt for a fresh 50s or 60s look. Or choose the longer length and gathered sleeves for a classic 1940s style. Keep it timeless by pairing it up with our Core Range Gingham Yarn Dyed Cotton Chambray.

THE REVERE BLOUSE

Now and Then Patterns Paper Sewing Pattern The Bella Palazzo Pants

Minerva Core Range Luxury Smooth Crepe Fabric Jade

Inspired by the stylish wide leg trousers of the 1920’s and 30’s, the Bella Palazzo Pants are easy to make and effortless to wear, in sizes 8-24. Featuring an elasticated back waist and a smooth flat yoke at the front, they also include small front pleats for a little shape and flare. Why not sew them up in our Core Range Luxury Smooth Crepe for maximum swish?

THE BELLA PALAZZO PANTS

Now and Then Patterns Paper Sewing Pattern The Oleander Dress

Minerva Exclusive Dawning Daisies Recycled Soft Twill POD Fabric Graphite

Go for full flower power style by pairing our Exclusive Dawning Daisies Recycled Soft Twill with the Oleander Dress. This simple shift dress, in sizes 8-24, is inspired by designs of the 60s and early 70s, with no fiddly fastenings to sew. Cut on the bias for a drapey look, it features four sleeve styles and ties at the neckline which can used to adjust how high or low you would like to wear the neckline.

THE OLEANDER DRESS

Save 40% off spring and summer fabrics

Welcome in a new season of sewing with our Big Spring Sale. Right now, you can save 40% off all of our last chance spring and summer fabrics, including beautiful solid colours and ditsy prints, perfect for pairing with vintage-inspired patterns.

Use the code SPRING26 to save 30% off all end-of-line spring and summer fabrics, Craft Club members save 40%. Not a member? Join today and start saving immediately!

SHOP THE SALE

*Sale ends Monday 30th March

Lady McElroy Marlie Cotton Lawn Fabric Multicoloured

Liberty London Poppy Park Kensington Silk Crepe de Chine Fabric Summer

Rose and Hubble 100% Cotton Poplin Fabric Navy & Red

Cotton Jersey Stretch Knit Fabric Salmon

John Kaldor Cassandra Charmeuse Silky Satin Fabric Black & Ivory

Make a handy crossbody bag

In our latest free sewing tutorial, Dianne shows you how to sew up Le Sac Banane by Atelier Brunette, a stylish and practical crossbody bag that’s perfect for everyday use. Compact yet functional, this bag is ideal for keeping your essentials close while adding a handmade touch to your outfit.

WATCH NOW

Atelier Brunette Paper Sewing Pattern Le Sac Banane

Minerva Exclusive Botanic Sketch Cotton Duck Canvas POD Fabric

Deadstock Crinkle Sheer Chiffon Fabric Multicoloured

Deadstock Crinkle Chiffon - £4.99 a metre

In today’s Deal of the Day you can pick up this Deadstock Crinkle Sheer Chiffon fabric for just £4.99 a metre.

There’s no code required and Craft Club members save an additional 10%.

GET THE DEAL

The indie pattern shop

Did you know Minerva stocks one of the biggest ranges of indie patterns in the world? We’ve got a fantastic selection of paper patterns in stock from over 100 designers from around the world, including Tilly and the Buttons, Friday Pattern Company, Closet Core, Sew Over It, Nina Lee, Thread Theory, Style Arc and many many more! Visit the indie pattern store to see the latest new releases.

SHOP INDIE PATTERNS

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Deadstock Crinkle Chiffon - £4.99 a metre

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