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Frequently asked questions

What is a 'buy more, save more' email?

A promotional email offering progressive tiered discounts that increase with purchase quantity—customers save more when they spend more, encouraging larger orders.

What audiences should receive this campaign?

Existing customers, email subscribers, and loyalty program members with prior purchase history, who are most likely to respond to spending incentives.

When should you send a tiered discount campaign?

During seasonal promotions, inventory clearance, slow sales periods, or revenue-optimization initiatives when you want to increase order values without cutting per-unit margins.

Why does average order value matter for this email?

Higher order values improve profitability, customer lifetime value, and marketing ROI by maximizing revenue per transaction and reducing customer acquisition cost per dollar.