Modcloth Promotional Email Template — Of Course I Got the Ma…

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It’d be rude not to—plus, up to 40% off.

More Than Charming Skirt

Day Trip Drifters Palazzo Pant

Whispers in the Garden Palazzo Pants

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🍄Buy-More, Save-More Sale: Spend $100 Get 20% off, Spend $150 Get 30% off, Spend $200 Get 40% off

Valid 4/16/26 7:00am PST to 4/22/26 7:00am PST on ModCloth brand apparel. Spend $100 Get 20% Off, Spend $150 Get 30% Off, Spend $200 Get 40% Off. *Cart total ("spend") calculated after discounts, before tax and shipping costs. Pricing auto applied in cart. No coupon required. Excludes Gunne Sax for ModCloth Spring 2026, Orchid Bloom, Chelsea Crew, Dangerfield, Princess Highway, Black Friday, Hot Chocolate Design, Bog Art Studio, V by VYE, Sock Candy, Oh Clementine, Old World Christmas, Rago Shapewear, Retrolicious, Leg Avenue, J Southern Studio, Lady Eleanor & Co., Witchwood Bags, Larissa Loden, and Awe Inspired brands. Previous purchases are not eligible for price adjustment. Items marked final sale are ineligible for return, store credit, or exchange.

Frequently asked questions

What is the primary goal of this email?

To increase average order value by encouraging customers to buy matched outfit sets together rather than individual pieces, leveraging strategic bundle discounts.

Why focus on outfit coordination instead of individual items?

Bundled looks reduce decision-making friction—customers don't need to figure out what goes together, making larger purchases feel easier and more justified.

Can this template work outside of fashion?

Yes, the matching strategy applies to any category with complementary products—home decor sets, kitchen bundles, or beauty kits benefit from the same coordination and upsell logic.

How does tone contribute to this email's effectiveness?

The casual, humorous tone (evident in 'Of Course I Got the Matching Top') creates relatability and breaks down formality between brand and customer, driving higher engagement and conversions.

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