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Your New ‘Fit Is Up To 50% Off!

The Grafton everyone's talking about

Up to 40% off Sitewide. Yes, Everything. 💖

Scroll & Save: Latest Deal Drops

Frequently asked questions

What type of email is this?

A tiered-discount promotional email that increases incentives (up to 40% off) as customers add more items, designed to boost average order value.

Why use a product grid layout?

The grid showcases diverse product options across categories (dresses, bottoms, tops, accessories) in one view, encouraging customers to add multiple items to reach higher discount tiers.

Is this template reusable for other brands?

Yes—the tiered 'buy more, save more' structure works across product categories, especially for brands where customers naturally purchase complementary items together.

How does the theme structure support the discount strategy?

Grouping products by collection theme (Chipmunks Fit & Flare, Woodland Scout, etc.) encourages customers to select multiple complementary items from the same theme, naturally reaching higher discount tiers.