Why layer two different discounts instead of offering one big discount?

Stacked discounts serve two segments: the 50% off reduced items appeals to bargain hunters, while 30% off full-price captures hesitant shoppers who want newness at a discount. Together, they maximize conversion by meeting different customer mindsets.

When should this email be sent in a promotional campaign?

This is a mid-to-late campaign email sent after the initial sale announcement. The "Still going" messaging targets fence-sitters and customers who missed the first reminder, creating urgency just before the sale ends.

Is this template reusable for other products or seasons?

Yes. The stacked discount structure and scarcity-driven subject line work for any retail category with mixed price inventory. Swap the holiday/season and category (e.g., "Winter Clearance Still Going!") to adapt across campaigns.

Modcloth Promotional Email Template — Labor Day Sale Is Stil…

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Extra 50% off sale + 30% off full price.

30% off Full Price, Extra 50% off Sale, Free Shipping on $75+

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🍄 Labor Day Sale 30% OFF Full Price ModCloth Apparel

Valid 9/1/26 7:00am PST to 9/11/26 7:00am PST on full price ModCloth brand apparel. *Prices auto reduced in cart. Excludes Orchid Bloom, Chelsea Crew, Dangerfield, Princess Highway, Black Friday, Hot Chocolate Design, Bog Art Studio, V by VYE, Sock Candy, Oh Clementine, Old World Christmas, Rago Shapewear, Retrolicious, Leg Avenue, J Southern Studio, Witchwood Bags, Larissa Loden, Awe Inspired, Sleepy Peach, Thread Original, and Furbish Studio brands. Previous purchases are not eligible for price adjustment. Items marked final sale are ineligible for return, store credit, or exchange.

🚨 Labor Day Sale EXTRA 50% OFF ModCloth Sale Apparel

Valid 9/1/26 7:00am PST to 9/11/26 7:00am PST on ModCloth brand sale apparel. *Prices auto reduced in cart. Excludes Orchid Bloom, Chelsea Crew, Dangerfield, Princess Highway, Black Friday, Hot Chocolate Design, Bog Art Studio, V by VYE, Sock Candy, Oh Clementine, Old World Christmas, Rago Shapewear, Retrolicious, Leg Avenue, J Southern Studio, Witchwood Bags, Larissa Loden, Awe Inspired, Sleepy Peach, Thread Original, and Furbish Studio brands. Previous purchases are not eligible for price adjustment. Items marked final sale are ineligible for return, store credit, or exchange.

🍄 Free Ground Shipping on Eligible $75 Orders*

Valid 9/1/26 7:00am PST to 9/11/26 7:00am PST on select brands, to contiguous USA shipping addresses only. *Excludes Chelsea Crew, Rago Shapewear, Sock Candy, V by VYE, Witchwood Bags, Princess Highway, Dangerfield, Black Friday, and Furbish Studio brands. Shipping charges are assessed on all orders based on the merchandise total after any discounts, and before taxes. Shipping charges are nonrefundable. Previous purchases are not eligible for shipping cost adjustment.

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