Frequently asked questions

What's the purpose of this email?
To welcome new Retail Brew subscribers and introduce them to the publication's weekly coverage of DTC, sustainability, e-commerce, and retail events.
Why include whitelisting instructions in a welcome email?
To improve deliverability by helping subscribers ensure emails reach their inbox instead of spam folders, which is critical for new subscriber engagement.
What makes the design effective for onboarding?
It establishes clear expectations (weekly frequency, specific content areas), highlights a clear CTA, and removes technical barriers to email receipt.