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Frequently asked questions
- What's the purpose of this email?
- To welcome new Retail Brew subscribers and introduce them to the publication's weekly coverage of DTC, sustainability, e-commerce, and retail events.
- Why include whitelisting instructions in a welcome email?
- To improve deliverability by helping subscribers ensure emails reach their inbox instead of spam folders, which is critical for new subscriber engagement.
- What makes the design effective for onboarding?
- It establishes clear expectations (weekly frequency, specific content areas), highlights a clear CTA, and removes technical barriers to email receipt.





