What type of email is this?

A limited-time promotional email that combines a percentage discount on high-ticket luxury items with fulfillment assurances (free shipping and returns) to reduce purchase hesitation.

Why emphasize Swiss-crafted quality alongside the discount?

For luxury watch buyers, craftsmanship and brand heritage justify premium pricing. Pairing the discount with quality messaging protects brand value while the discount drives urgency.

Who is the intended recipient?

Watch collectors, style-conscious consumers, and gift-givers seeking premium timepieces. The dual messaging (personal collection upgrade + gifting) broadens appeal.

What makes the free returns offer significant in this email?

For luxury goods, purchase risk is high. Free 2-day returns eliminate buyer hesitation at checkout, making the discount-plus-assurance combination effective for high-value sales.

Movado Promotional Email Template — Dress Bolder: 15% Off Se…

Preview

ENJOY FREE 2-DAY SHIPPING & RETURNS*

THE AUGUST EVENT

Take 15% Off** with code AUG15

SHOP NOW

Complimentary Engraving^

Now Through 8/18

THE BOLD MOVE

Explore BOLD Collections, from sharp 70s shapes, skeleton dials, and more.

SHOP NOW

*Free 2-day shipping for deliveries anywhere in the United States is valid 8/13/2026 at 12:00AM Eastern Time and ends 8/18/2026 at 11:59PM Pacific Time. Please allow up to 48 hours for order processing. Please allow 3-7 additional business days to process engraved pieces. Returns ship free year-round at movado.com. Engraved styles are not eligible for returns or refunds.

**15% off valid at Movado.com only. Offer valid starting 8/13/2026 at 12:00AM Eastern Time and ends 8/18/2026 at 11:59PM Pacific Time. Discount applies to Movado product purchases only and does not apply to repairs, battery replacements, shipping costs, or tax. Promotional offer valid on qualifying purchases only and excludes sale and clearance product, FACE and Baby FACE watches and Movado Alta watches. Discount can be combined with complimentary engraving on eligible watches but cannot be combined or stacked with any other additional offers. Discount cannot be applied to previous purchases. Coupon code must be entered at checkout to receive 15% discount. Offer valid for a limited time only. Promotion subject to change.

^Complimentary engraving offer valid at Movado.com only on select eligible orders shipping to a US address only. Offer valid starting on 8/13/2026 at 12:00AM Eastern Time and ends 8/18/2026 at 11:59PM Pacific Time. Offer valid on select Movado purchases that include a watch sku that is eligible for engraving and does not apply to repairs, battery replacements, shipping costs, or tax. Promotional offer valid on qualifying purchases only. Offer can be combined and stacked with additional offers. Offer cannot be applied to previous purchases. Offer valid for a limited time only. Promotion subject to change. Engraved styles are not eligible for returns or refunds

†Your rate will be 0% APR or 10–36% APR based on credit, and is subject to an eligibility check. Payment options through Affirm are provided by these lending partners: affirm.com/lenders. Options depend on your purchase amount, and a down payment may be required.

To ensure delivery to your inbox, please add Movado@mail.movado.com to your address book. Gmail users please drag messages from Movado Group into your Gmail primary tab. Please do not reply to this message. If you have any questions, please contact us via email at customerservice@movado.com or call us at (800) 810-2311. This message may constitute an advertisement or solicitation under applicable law. This email was sent by: Movado Group, Inc.

650 From Road Paramus, New Jersey, 07652, US. This email was sent to archive@templ8.email.