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Frequently asked questions
- Why set the free shipping minimum at $60?
- The threshold encourages customers to add more items to reach it, increasing average order value while removing a common checkout friction point that causes cart abandonment.
- Why target existing customers for this promotion?
- They already trust the brand and have purchase history, so seasonal urgency messaging plus a shipping incentive effectively re-engages them during new collection launches.
- How does the responsive design support conversions?
- Mobile-optimized layout ensures product images and the free shipping offer display properly across all devices, which is critical since shoe purchases depend heavily on visual presentation.















