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Frequently asked questions
- What's the core pricing strategy?
- Ultra-low entry price ($12.99 tees) paired with a free shipping minimum ($60+) to lower initial purchase barriers while encouraging larger basket sizes.
- Who is this email designed for?
- Budget-conscious shoppers refreshing their casual wardrobe for spring, prioritizing affordability and value.
- Why use both tactics instead of free shipping for all?
- The $60 minimum threshold incentivizes upselling—customers adding multiple items to qualify for free shipping increases average order value beyond the low entry price.