Father's Day gift-bundled promotion from Nautica leverages price layering to maximize conversion and order value. The campaign stacks three coordinated offers:
- Budget bundle: 2 tees for $25 targets gift-intent shoppers with accessible pricing
- Category discount: 40% off new arrivals drives product exploration and upsells
- Shipping incentive: Free delivery at $60+ threshold encourages cart expansion
Multi-lever email strategy designed for seasonal gifting—each offer appeals to distinct buyer motivations: cost-consciousness, product discovery, and logistics optimization.