Neiman Marcus Promotional Email Template — 25% off styles, 2…

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Friends & Family: Online & in stores. Discount applies to select regular-price merchandise total in USD; sale and reduced-price merchandise do not qualify. Qualifying items are designated on the site. Does not apply to beauty or fragrance, previous purchases, or gift registry items. Not valid with any other discount offer, purchases of the Neiman Marcus Gift Card, or catalog orders. Other exclusions may apply. Saks Global Employees are not eligible for offer. Ends 3/29/26 at 10:00 PM CT.

Double Point Event: Offer valid in stores and online. Event ends 3/29/26 at 10:00PM CT. To earn Double InCircle points on any qualifying purchase, shop using your Neiman Marcus or Bergdorf Goodman Credit Card at Neiman Marcus stores or NeimanMarcus.com . Qualifying items will be designated on the site. During this event, President's Circle and Chairman's Circle members earn 10 points per dollar on any qualifying purchase. Points are automatically earned only on Neiman Marcus or Bergdorf Goodman Credit Card purchases after applicable discounts or gift card values have been applied. For International orders, once you have selected your items, call 010.972.556.6011 to speak with one of our international sales associates to complete your order. Points cannot be earned on sales tax, shipping, alterations, gift packaging, fur services, monogramming, beauty salons, valet parking, and store services such as the upkeep of shoes, handbags, optical, and precious jewelry. Bonus points cannot be earned on purchases of Neiman Marcus or Bergdorf Goodman Gift Cards. Any offer that awards bonus points cannot be combined with other InCircle point offers. Offer excludes purchases at Bergdorf Goodman, Last Call, and Horchow. This offer cannot be applied to previous purchases. Returns will result in bonus point adjustments. Saks Global Employees are not eligible for this offer. Other exclusions may apply. See your sales associate or visit NeimanMarcus.com/My/Loyalty for additional details. Ends 3/29/26 at 10:00 PM CT.

Attention: Neiman Marcus Direct Marketing 225 Liberty Street New York, NY, 10281, US

Frequently asked questions

What promotional mechanics drive urgency in this email?

Tiered discounts (25% on styles, 20% on jewelry) paired with 2x loyalty points for InCircle members create dual incentives and time-limited urgency.

Who is this email designed for?

Existing InCircle loyalty cardholders and luxury fashion shoppers, with messaging that rewards repeat customers rather than cold acquisition.

Why use a product grid layout for this promotion?

The 3x3 grid with designer brands and bold CTAs balances discovery with conversion, allowing customers to browse curated luxury options before purchasing.

Is this template reusable for other campaigns?

Yes—the tiered discount and loyalty multiplier structure is adaptable, though brand selection, discount percentages, and point multiples should vary by campaign.

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