Purchase incentive using tiered gift card rewards. Neiman Marcus email campaign drives order value growth by offering $100–$1,250 gift cards based on customer spend tiers. Leverages reward psychology to encourage higher-ticket purchases while building customer lifetime value. Promotional code NMFALL applies at checkout across fashion, beauty, and fragrance departments, extending reach to luxury categories and seasonal merchandise.
- Tiered rewards: $100–$1,250 gift cards unlock at purchase thresholds
- Targets mid-to-high-value customers seeking added incentive
- Code NMFALL integrates beauty, fragrance category expansion