Neiman Marcus Email Template — Claim your $50–$500 gift card…

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WOMEN

MEN

SHOES

SALE

Promotional Gift Card Details:
When can I use:
• Use code NMJUNE online at checkout before 6/28/26 at 10:00 PM CT.
Where can I use it:
• Domestic online orders only.
Promotional Gift Card Offer:
• The value of your select regular-price order before shipping, tax, and gift packaging must total the following: $200 for $50 gift card, $500 for $125 gift card, $1,000 for $250 gift card, or $2,000 or more for $500 gift card. Sale and reduced-price merchandise do not qualify.
• Any amount paid with a promotional gift card does not qualify toward the total spend amount to earn a gift card.
• Your promotional gift card and redemption instructions will be sent within 8 weeks of the promotion expiration date via the email address used when placing the order. The card expires within 90 days of the issue date indicated on the award email.
• We recommend adding do-not-reply@wgiftcard.com to your contact list.
• By participating in this promotional gift card event, you agree to have your award emailed to you via the email address provided when placing your order.
Exclusions:
• Not valid on beauty, fragrances, prior purchases, gift registry, Neiman Marcus Gift Cards, catalog orders, or Bergdorf Goodman.
• Canceled orders do not qualify.
• International orders do not qualify.
• One gift card per customer. Amounts spent above the qualified level will not apply.
• Offer cannot be combined with other gift card offers.
• Select designers excluded. Qualifying items will be designated on the site.
• Saks Global employees are not eligible for this offer.
• For further assistance, please call 1-888-888-4757.
What happens if I return merchandise:
• Applicable returns will be subtracted from the qualified submitted sales, and any gift card earned may be forfeited or the value reduced

To ensure you receive our emails in your inbox, add neimanmarcus@e.neimanmarcus.com to your address book.

Attention: Neiman Marcus Direct Marketing 225 Liberty Street New York, NY, 10281, US

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Frequently asked questions

What type of email is this?

A promotional email using tiered gift card rewards ($50-$500) as a behavioral trigger to drive immediate purchase and boost average order value among high-value customer segments.

Why structure rewards in tiers rather than a single fixed amount?

Tiered rewards appeal to different customer segments by purchase capacity and engagement level, allowing acquisition across multiple value tiers while incentivizing higher spending.

What role do new arrivals play in this email's effectiveness?

New arrivals create product urgency and give customers an immediate reason to redeem the gift card rather than save it, which accelerates conversion velocity and drives immediate shopping behavior.

Can this template structure be reused for other promotions?

Yes—the tiered incentive structure combined with scarcity messaging and product urgency is adaptable to any gift card or reward promotion in retail targeting high-value customer segments.

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