Neiman Marcus Promotional Email Template — Don't miss out on…

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WOMEN

MEN

SHOES

SALE

Christian Louboutin

Jimmy Choo

Valentino Garavani

Burberry

Manolo Blahnik

Promotional Gift Card Details:
When can I use:
• Use code OURGIFT online at checkout before 10/20/26 at 10:00 PM CT.
Where can I use it:
• Online and in stores.
Promotional Gift Card Offer:
• The value of your select regular-price order before shipping, tax, and gift packaging must total the following: $500 for $100 gift card, $750 for $175 gift card, $1,500 for $375 gift card, $3,000 for $750 gift card, or $5,000+ for $1,250 gift card. Sale and reduced-price merchandise do not qualify.
• Any amount paid with a promotional gift card does not qualify toward the total spend amount to earn a gift card.
• Your promotional gift card and redemption instructions will be sent within 8 weeks of the promotion expiration date via the email address used when placing the order. The card expires within 90 days of the issue date indicated on the award email.
• We recommend adding do-not-reply@wgiftcard.com to your contact list.
• By participating in this promotional gift card event, you agree to have your award emailed to you via the email address provided when placing your order.
Exclusions:
• Not valid on prior purchases, gift registry, Neiman Marcus Gift Cards, catalog orders, or Bergdorf Goodman.
• Canceled orders do not qualify.
• International orders do not qualify.
• One gift card per customer. Amounts spent above the qualified level will not apply.
• Offer cannot be combined with other gift card offers.
• Select designers excluded. Qualifying items will be designated on the site.
• Exemplar Luxury Group employees are not eligible for this offer.
• For further assistance, please call 1-888-888-4757.
What happens if I return merchandise:
• Applicable returns will be subtracted from the qualified submitted sales, and any gift card earned may be forfeited or the value reduced. Store returns or exchanges may cause the award to be delayed or forfeited.

To ensure you receive our emails in your inbox, add neimanmarcus@e.neimanmarcus.com to your address book.

Attention: Neiman Marcus Direct Marketing 225 Liberty Street New York, NY, 10281, US

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Frequently asked questions

What type of email is this?

A tiered-incentive promotional email targeting existing Neiman Marcus customers. It uses escalating gift card rewards to drive higher-value purchases and repeat buying behavior.

Why does the tiered gift card structure ($100–$1,250) work?

Tiered rewards create multiple incentive thresholds, motivating customers to spend more to unlock better rewards while accommodating different budget levels.

When should this template be used?

Holiday seasons, seasonal promotions, and clearance events. It's most effective for existing customer segments where repeat purchase potential is high.

How does this email combine urgency with incentives?

Limited-time positioning pairs concrete rewards with FOMO, prompting immediate purchase action rather than deferring the decision.

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