What makes combining discounts with bonus loyalty points effective?

It appeals to dual motivations—immediate savings ($200 off) incentivizes purchase now, while 3x bonus points reward long-term loyalty accumulation. This stacking increases both conversion rates and customer lifetime value.

How does exclusivity drive response to this email?

By limiting the offer to InCircle members only, the email creates perceived scarcity and status. Affluent shoppers respond to exclusive deals that signal VIP treatment, increasing urgency to purchase before expiration.

Why pair discounts with seasonal timing?

High-value shopping periods (holidays, special events) align peak customer demand with incentives, maximizing conversion. Seasonal urgency compounds the limited-time pressure.

Can this approach work for other retail segments?

Yes. Any brand with a tiered loyalty program can stack incentives by adjusting discount thresholds, points multipliers, and member eligibility to match their customer value distribution and margins.

Neiman Marcus Promotional Email Template — Don't miss out on…

Preview

WOMEN

MEN

SHOES

SALE

Chiara Boni La Petite Robe

Up to $200 off: Online & in stores. To receive discount offer, enter the promo code NMCIRCLE in the promotion code box in your shopping bag during checkout. The value of your order before shipping and tax must total at least: $200 to receive $50 off, $500 to receive $100 off, $750 to receive $150 off, or $1,000+ to receive $200 off. Discount applies to select regular-price merchandise total in USD. Sale and reduced-price merchandise do not qualify. Qualifying items are designated on the site. Does not apply to previous purchases, gift registry items, Neiman Marcus Gift Card purchases, catalog orders, Bergdorf Goodman, or with any other discount offer. Exemplary Luxury Group employees are not eligible for offer. One discount per customer; other exclusions may apply. Ends 10/12/26 at 10:00 PM CT.

Triple Points Event: Offer valid in stores and online 10/6/26–10/12/26. To earn Triple InCircle Points on any qualifying purchase, shop using your Neiman Marcus or Bergdorf Goodman Credit Card at Neiman Marcus stores or NeimanMarcus.com. Qualifying items will be designated on the site. During this event, President’s Circle and Chairman’s Circle members earn 15 points per dollar on any qualifying purchase. Points are automatically earned only on Neiman Marcus or Bergdorf Goodman Credit Card purchases after applicable discounts or gift card values have been applied. For International orders, once you have selected your items, call 010.972.556.6011 to speak with one of our international sales associates to complete your order. Points cannot be earned on sales tax, shipping, alterations, gift packaging, fur services, monogramming, beauty salons, valet parking, and store services such as the upkeep of shoes, handbags, optical, and jewelry. Bonus points cannot be earned on purchases of Neiman Marcus or Bergdorf Goodman Gift Cards. Any offer that awards bonus points cannot be combined with other InCircle Point offers. Offer excludes purchases at Bergdorf Goodman. This offer cannot be applied to previous purchases. Returns will result in bonus point adjustments. Exemplar Luxury Group employees are not eligible for this offer. Other exclusions may apply. See your sales associate or visit NeimanMarcus.com/My/Loyalty for additional details. Ends 10/12/26 at 10:00 PM CT.

To ensure you receive our emails in your inbox, add neimanmarcus@e.neimanmarcus.com to your address book.

Attention: Neiman Marcus Direct Marketing 225 Liberty Street New York, NY, 10281, US

View in a Web Browser

Preview

More templates

Last Call | 25% Off*

Fall dresses that turn heads

Buy More, Save More: Up To 35% Off

Up to 30% off Jeffrey Campbell, Gola, Maeve & more!

Frequently asked questions