Neiman Marcus Email Template — Earn bonus points on Saint La…

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Triple Point Event: Offer valid in stores and online 5/6/26-5/10/26. To earn triple InCircle^® points on your Saint Laurent regular-price purchase of $500 or more, shop using your Neiman Marcus^® or Bergdorf Goodman^® Credit Card at Neiman Marcus stores or NeimanMarcus.com . Qualifying items will be designated on the site. During this event, President's Circle and Chairman's Circle members earn 15 points per dollar on any qualifying purchase. Points are automatically earned only on Neiman Marcus or Bergdorf Goodman Credit Card purchases after applicable discounts or gift card values have been applied. For International orders, once you have selected your items, call 010.972.556.6011 to speak with one of our international sales associates to complete your order. Points cannot be earned on sales tax, shipping, alterations, gift packaging, fur services, monogramming, beauty salons, valet parking, and store services such as the upkeep of shoes, handbags, optical, and jewelry. Bonus points cannot be earned on purchases of Neiman Marcus or Bergdorf Goodman Gift Cards. Any offer that awards bonus points cannot be combined with other InCircle point offers. Offer excludes purchases at Bergdorf Goodman. This offer cannot be applied to previous purchases. Returns will result in bonus point adjustments. Saks Global employees are not eligible for this offer. Other exclusions may apply. See your sales associate or visit NeimanMarcus.com/My/Loyalty for additional details. Ends 5/10/26 at 10:00 PM CT.

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Attention: Neiman Marcus Direct Marketing 225 Liberty Street New York, NY, 10281, US

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Frequently asked questions

What type of email is this?

A loyalty program incentive email that uses bonus point multiplication to drive purchases of featured premium brands.

What audience does this target?

High-value Neiman Marcus InCircle members interested in luxury brands, designed to reward repeat purchases and increase customer lifetime value.

Why is triple point multiplication effective here?

It appeals to loyalty members' reward-maximization behavior while creating perceived urgency to purchase during the promotion, directly increasing average order value on premium categories.

Can this template be reused?

Yes, the bonus incentive structure works for any brand or product category—simply update the featured brand, point multiplier, and relevant product imagery.

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