Why is the 'ends today' messaging critical to this email's performance?

Countdown urgency converts existing customers into immediate buyers by creating time-sensitive scarcity. Without the deadline, luxury shoppers typically defer; the expiration removes friction for high-consideration purchases.

How do tiered discounts (25% vs. 20%) protect retailer margins?

Higher discount on apparel drives volume in a category with lower unit margins, while the lower discount on jewelry protects margins on premium items. This also guides customer perception of value by category.

Can this template be reused for non-flash-sale promotions?

No—countdown messaging loses credibility if used repeatedly. Reuse requires new inventory, genuine expiration dates, and existing customer segments. Remove urgency copy for ongoing promotions to maintain brand trustworthiness.

Neiman Marcus Promotional Email Template — Ends today: 25% o…

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WOMEN

MEN

SHOES

SALE

Polo Ralph Lauren

Vince

Friends & Family: Online & in stores. Discount applies to select regular-price merchandise total in USD; sale and reduced-price merchandise do not qualify. Qualifying items are designated on the site. Does not apply to beauty or fragrance, previous purchases, or gift registry items. Not valid with any other discount offer, purchases of the Neiman Marcus Gift Card, or catalog orders. Other exclusions may apply. Exemplar Luxury Group employees are not eligible for offer. Ends 9/30/26 at 10:00 PM CT.

Double Point Event: Offer valid in stores and online. Event ends 9/30/26 at 10:00PM CT. To earn Double InCircle points on any qualifying purchase, shop using your Neiman Marcus or Bergdorf Goodman Credit Card at Neiman Marcus stores or NeimanMarcus.com. Qualifying items will be designated on the site. During this event, President’s Circle and Chairman’s Circle members earn 10 points per dollar on any qualifying purchase. Points are automatically earned only on Neiman Marcus or Bergdorf Goodman Credit Card purchases after applicable discounts or gift card values have been applied. For International orders, once you have selected your items, call 010.972.556.6011 to speak with one of our international sales associates to complete your order. Points cannot be earned on sales tax, shipping, alterations, gift packaging, fur services, monogramming, beauty salons, valet parking, and store services such as the upkeep of shoes, handbags, optical, and jewelry. Bonus points cannot be earned on purchases of Neiman Marcus or Bergdorf Goodman Gift Cards. Any offer that awards bonus points cannot be combined with other InCircle point offers. Offer excludes purchases at Bergdorf Goodman. This offer cannot be applied to previous purchases. Returns will result in bonus point adjustments. Exemplar Luxury Group employees are not eligible for this offer. Other exclusions may apply. See your sales associate or visit NeimanMarcus.com/My/Loyalty for additional details. Ends 9/30/26 at 10:00 PM CT.

*Use code SHIPNM at checkout for free Standard shipping; minimum purchase of $150 or more before taxes required. InCircle Members get free Standard shipping on every order, no minimum spend or code required. Can be combined with other offers. Not valid in stores, on Premium or Express shipping, or select items requiring special delivery or additional charges. For items shipped by the vendor, the offer only applies to those eligible for Standard shipping. No adjustments to prior purchases. This offer is non-transferable. Promotional end date subject to change.

To ensure you receive our emails in your inbox, add neimanmarcus@e.neimanmarcus.com to your address book.

Attention: Neiman Marcus Direct Marketing 225 Liberty Street New York, NY, 10281, US

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