Neiman Marcus Promotional Email Template — Fall Style Sale:…

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WOMEN

MEN

SHOES

SALE

Polo Ralph Lauren

*Up to 30% off: Online & in stores. Discount applies to select regular-price merchandise total in USD. Sale and reduced-price merchandise do not qualify. Qualifying items are designated on the site. Does not apply to beauty or fragrance, previous purchases, or gift registry items. Not valid with any other discount offer, purchases of the Neiman Marcus Gift Card, or catalog orders. Exemplar Luxury Group employees are not eligible for offer. Other exclusions may apply. Ends 10/29/26 at 10:00 PM CT.

*Offer valid in stores and online 10/21/26-10/25/26. To earn triple InCircle^® points on your Saint Laurent regular-price purchase of $500 or more, shop using your Neiman Marcus^® or Bergdorf Goodman^® Credit Card at Neiman Marcus stores or NeimanMarcus.com . Qualifying items will be designated on the site. During this event, President’s Circle and Chairman’s Circle members earn 15 points per dollar on any qualifying purchase. Points are automatically earned only on Neiman Marcus or Bergdorf Goodman Credit Card purchases after applicable discounts or gift card values have been applied. For International orders, once you have selected your items, call 010.972.556.6011 to speak with one of our international sales associates to complete your order. Points cannot be earned on sales tax, shipping, alterations, gift packaging, fur services, monogramming, beauty salons, valet parking, and store services such as the upkeep of shoes, handbags, optical, and jewelry. Bonus points cannot be earned on purchases of Neiman Marcus or Bergdorf Goodman Gift Cards. Any offer that awards bonus points cannot be combined with other InCircle point offers. Offer excludes purchases at Bergdorf Goodman. This offer cannot be applied to previous purchases. Returns will result in bonus point adjustments. Exemplar Luxury Group employees are not eligible for this offer. Other exclusions may apply. See your sales associate or visit NeimanMarcus.com/My/Loyalty for additional details. Ends 10/25/26 at 10:00 PM CT.

To ensure you receive our emails in your inbox, add neimanmarcus@e.neimanmarcus.com to your address book.

Attention: Neiman Marcus Direct Marketing 225 Liberty Street New York, NY, 10281, US

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Frequently asked questions

What type of email is this?

A limited-time promotional/sales email announcing seasonal discounts with explicit percentage off and urgency messaging designed to drive immediate conversions.

What makes this email effective?

Combines scarcity and urgency tactics, seasonal appeal, specific discount percentage (30%), and multi-category product breadth (women's, men's, accessories) targeting affluent luxury shoppers during peak fall season.

What audience is this designed for?

Affluent fashion shoppers interested in designer collections and premium luxury goods, particularly those with demonstrated affinity for new season arrivals.

Can this template be reused for other campaigns?

Yes, the promotional structure suits seasonal sales for luxury retail, though effectiveness depends on audience segment, discount authenticity, and seasonal relevance.

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