Neiman Marcus Reengagement Email Template — FINAL DAY: Earn…

Preview

Promotional Gift Card Details:
When can I use:
Use code APRILGC online at checkout before 04/22/26 at 10:00 PM CT.

Where can I use it:
Online and in stores.

Promotional Gift Card Offer:
The value of your select regular-price order before shipping, tax, and gift packaging must total the following: $200 for $50 gift card, $500 for $125 gift card, $1,000 for $250 gift card, $2,000 for $500, or $3,000+ for $750 gift card. Sale and reduced-price merchandise do not qualify.
Any amount paid with a promotional gift card does not qualify toward the total spend amount to earn a gift card.
Your promotional gift card and redemption instructions will be sent within 8 weeks of the promotion expiration date via the email address used when placing the order. The card expires within 90 days of the issue date indicated on the award email.
We recommend adding do-not-reply@wgiftcard.com to your contact list.
By participating in this promotional gift card event, you agree to have your award emailed to you via the email address provided when placing your order.

Exclusions:
Not valid on prior purchases, gift registry, Neiman Marcus Gift Cards, catalog orders, or Bergdorf Goodman.
Canceled orders do not qualify.
International orders do not qualify.
One gift card per customer. Amounts spent above the qualified level will not apply.
Offer cannot be combined with other gift card offers.
Select designers excluded. Qualifying items will be designated on the site.
Saks Global employees are not eligible for this offer.
For further assistance, please call 1-888-888-4757.

What happens if I return merchandise:
Applicable returns will be subtracted from the qualified submitted sales, and any gift card earned may be forfeited or the value reduced. Store returns or exchanges may cause the award to be delayed or forfeited.

To ensure you receive our emails in your inbox, add neimanmarcus@e.neimanmarcus.com to your address book.

Attention: Neiman Marcus Direct Marketing 225 Liberty Street New York, NY, 10281, US

View in a Web Browser

Frequently asked questions

What reengagement tactic does this email use?

Last-chance scarcity messaging with tiered rewards—higher purchase amounts unlock bigger gift cards—to convert inactive subscribers through time pressure and graduated incentive hooks.

Why is the $50–$750 tiering structure important?

It removes spending barriers by matching rewards to customer budget levels, so both budget-conscious and high-value shoppers see a relevant incentive aligned with their likely purchase tier.

Does this template assume prior customer relationship?

Yes—it targets existing loyal subscribers with 'exclusive' positioning, which works because they have brand history and positive sentiment, making reactivation cheaper and higher-probability than acquisition.

What's the primary psychological driver?

Scarcity (final day) + countdown urgency combined with tiered rewards creates FOMO and removes decision friction, proven to maximize last-minute conversions from hesitant or lapsed customers.

Preview

More templates

10% OFF* Custom Design & Repair ⚒️ July 9-12

Beach Holiday Ready ⭐

Swim Is in Our DNA

Making Your House a Home

Frequently asked questions