Neiman Marcus Email Template — Friendly reminder: 25% off +…

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WOMEN

MEN

SHOES

SALE

Brunello Cucinelli

Vince

Friends & Family: Online & in stores. Discount applies to select regular-price merchandise total in USD; sale and reduced-price merchandise do not qualify. Qualifying items are designated on the site. Does not apply to beauty or fragrance, previous purchases, or gift registry items. Not valid with any other discount offer, purchases of the Neiman Marcus Gift Card, or catalog orders. Other exclusions may apply. Exemplar Luxury Group employees are not eligible for offer. Ends 9/27/26 at 10:00 PM CT.

Double Point Event: Offer valid in stores and online. Event ends 9/27/26 at 10:00PM CT. To earn Double InCircle points on any qualifying purchase, shop using your Neiman Marcus or Bergdorf Goodman Credit Card at Neiman Marcus stores or NeimanMarcus.com. Qualifying items will be designated on the site. During this event, President's Circle and Chairman's Circle members earn 10 points per dollar on any qualifying purchase. Points are automatically earned only on Neiman Marcus or Bergdorf Goodman Credit Card purchases after applicable discounts or gift card values have been applied. For International orders, once you have selected your items, call 010.972.556.6011 to speak with one of our international sales associates to complete your order. Points cannot be earned on sales tax, shipping, alterations, gift packaging, fur services, monogramming, beauty salons, valet parking, and store services such as the upkeep of shoes, handbags, optical, and jewelry. Bonus points cannot be earned on purchases of Neiman Marcus or Bergdorf Goodman Gift Cards. Any offer that awards bonus points cannot be combined with other InCircle point offers. Offer excludes purchases at Bergdorf Goodman. This offer cannot be applied to previous purchases. Returns will result in bonus point adjustments. Exemplar Luxury Group employees are not eligible for this offer. Other exclusions may apply. See your sales associate or visit NeimanMarcus.com/My/Loyalty for additional details. Ends 9/27/26 at 10:00 PM CT.

To ensure you receive our emails in your inbox, add neimanmarcus@e.neimanmarcus.com to your address book.

Attention: Neiman Marcus Direct Marketing 225 Liberty Street New York, NY, 10281, US

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Frequently asked questions

What is the purpose of this email?

It's a promotional reminder sent to existing Neiman Marcus customers to drive repeat purchases through stacked discounts—25% off regular merchandise and 20% off jewelry—with limited-time urgency to maximize conversion.

Why are discounts tiered by product category?

Tiered discounts appeal to different customer segments. The higher jewelry discount targets luxury shoppers seeking premium items, while the general discount drives broader engagement and increases overall order value.

How does 'friendly reminder' messaging impact this email?

It frames the promotion as helpful guidance for loyal customers rather than aggressive selling, building relationship trust while the time-limit creates purchase urgency—balancing goodwill with conversion goals.

Can this email template be adapted for other brands?

Yes, the tiered-discount and time-limited-urgency structure is adaptable. Adjust category emphasis and discount depth to match your brand positioning, inventory priorities, and customer segments.

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