What type of promotional email is this?

A Friends & Family sale announcement combining percentage discounts with loyalty program bonuses to drive purchases from existing customers.

What dual incentive strategy does this email use?

It stacks a 25% discount offer with double loyalty points for cardholders, appealing to both price-conscious and rewards-focused luxury shoppers.

Who is the intended audience?

Existing customers enrolled in the loyalty program who regularly purchase from luxury designer brands.

Can this template be reused for other campaigns?

Yes, the discount + loyalty reward model translates well to seasonal sales and other exclusive member benefit announcements.

Neiman Marcus Promotional Email Template — Friends & Family…

Preview

WOMEN

MEN

SHOES

SALE

Friends & Family: Online & in stores. Discount applies to select regular-price merchandise total in USD; sale and reduced-price merchandise do not qualify. Qualifying items are designated on the site. Does not apply to beauty or fragrance, previous purchases, or gift registry items. Not valid with any other discount offer, purchases of the Neiman Marcus Gift Card, or catalog orders. Other exclusions may apply. Saks Global Employees are not eligible for offer. Ends 3/29/26 at 10:00 PM CT.

Double Point Event: Offer valid in stores and online. Event ends 3/29/26 at 10:00PM CT. To earn Double InCircle points on any qualifying purchase, shop using your Neiman Marcus or Bergdorf Goodman Credit Card at Neiman Marcus stores or NeimanMarcus.com . Qualifying items will be designated on the site. During this event, President's Circle and Chairman's Circle members earn 10 points per dollar on any qualifying purchase. Points are automatically earned only on Neiman Marcus or Bergdorf Goodman Credit Card purchases after applicable discounts or gift card values have been applied. For International orders, once you have selected your items, call 000-000-0000 to speak with one of our international sales associates to complete your order. Points cannot be earned on sales tax, shipping, alterations, gift packaging, fur services, monogramming, beauty salons, valet parking, and store services such as the upkeep of shoes, handbags, optical, and precious jewelry. Bonus points cannot be earned on purchases of Neiman Marcus or Bergdorf Goodman Gift Cards. Any offer that awards bonus points cannot be combined with other InCircle point offers. Offer excludes purchases at Bergdorf Goodman, Last Call, and Horchow. This offer cannot be applied to previous purchases. Returns will result in bonus point adjustments. Saks Global Employees are not eligible for this offer. Other exclusions may apply. See your sales associate or visit NeimanMarcus.com/My/Loyalty for additional details. Ends 3/29/26 at 10:00 PM CT.

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Attention: Neiman Marcus Direct Marketing 225 Liberty Street New York, NY, 10281, US

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