What type of email is this?

A promotional email inviting prospective customers to enroll in InCircle, Neiman Marcus' loyalty program, by highlighting key membership benefits.

What makes this email design effective?

It presents multiple value propositions (points, free shipping, perk cards, credit card rewards) that appeal to different shopping motivations, giving potential members several reasons to join.

Why highlight both loyalty program and credit card enrollment?

Combining these drives deeper customer relationships and payment penetration by encouraging shoppers to use Neiman Marcus' financial products alongside retail engagement.

Is this template reusable for other loyalty programs?

Yes, the structure of presenting stacked loyalty benefits works for similar tiered programs, though visual design and specific benefits should reflect each brand's positioning.

Neiman Marcus Promotional Email Template — Join InCircle & u…

Preview

WOMEN

MEN

SHOES

SALE

*INCIRCLE OFFERS & BENEFITS:

OPEN A CREDIT CARD Subject to credit approval. Terms & Conditions apply.

POINTS Enrolled Platinum Card and Centurion members from American Express earn one InCircle point for virtually every dollar charged on purchases and are not eligible for additional point opportunities. All InCircle members earn 2 base points per eligible dollar spent from $1-$74,999 for calendar year-to-date net purchases, retroactive to the first dollar spent that year. At the $75,000 eligible net spend threshold, InCircle members will earn 5 base points per eligible dollar thereafter on calendar year-to-date net purchases. Points cannot be earned on sales tax, shipping, alterations, gift packaging, fur services, monogramming, beauty salons, valet parking, and the upkeep of shoes, handbags, optical, and precious jewelry. Other exclusions apply.

POINT CARDS expire approximately six months from issue. You must acquire a total of 10,000 points in a calendar year in order to receive an InCircle Point card. Members can opt-out of automatic Point Card issuing by calling 1.888.INCIRCLE.

FREE TWO-DAY SHIPPING Free two-day online shipping applies to NeimanMarcus.com, BergdorfGoodman.com, Horchow.com, and from catalogs for InCircle Circle Two members and above (annual spend $1,000 and above). Shipping offer not valid in stores. To receive free two-day shipping, enter the promo code in the promo code box in your shopping bag during checkout and purchase on your Neiman Marcus, Bergdorf Goodman, or enrolled American Express credit card. Promotional Shipping will be pre-selected for you. We will automatically upgrade your order to Second Business Day Shipping. Order should arrive in two business days after shipping if ordered by Noon CT. Adding gift packaging may delay the shipping of your order. Hazardous items including alcohol-based products such as fragrances are required to ship via ground transportation and are not eligible for two-day shipping. A signature may be required on some deliveries. This offer applies to two-day shipping only and does not apply to the Neiman Marcus Gift Card, Bergdorf Goodman Gift Card, Horchow Gift Card, Horchow furniture, gourmet foods, previous purchases, out-of-stock items, monogrammed items, gift registry items, items shipped directly from the manufacturer, items that state Shipping Only, Additional Shipping, or items that include additional shipping charges. International orders do not qualify for free shipping. Offer expires 12/31/2026.

PERK CARD For InCircle Circle Three members and above. Can only be used in store; not valid toward online shipping. Perk Cards expire approximately six months from issue.

INCIRCLE CONCIERGE Services subject to availability. For Circle Four members and above.

**To access InCircle information, cardholders must login to My Account using the same email address linked to their Neiman Marcus or Bergdorf Goodman credit card account. If the emails do not match, InCircle information will not appear in the profile. Additionally, cardholders must add their Neiman Marcus or Bergdorf Goodman credit card to their wallet in My Account.

Neiman Marcus Direct Marketing, 225 Liberty Street, New York, NY 10281, US

Preview

More templates

Four Courtney Hair Toppers, Which One Is Your Match? 💡

Last Call: The Firework Sale Ends Soon ⏰

SwimSALE – Uitverkoop van badmode 🩱🩳

LAST DAY: Grab your extra 10%

Frequently asked questions