Last-chance gift card promotion from luxury retailer Neiman Marcus targeting existing email subscribers. Leverages urgency messaging ("ends tonight") paired with tiered monetary incentives ($50–$500) to drive immediate purchases and increase average order value while clearing seasonal inventory. Proven effective for:
- Creating time-sensitive purchase urgency in subscriber base
- Increasing average order value through monetary incentive structure
- Accelerating seasonal (summer/holiday) inventory clearance velocity