Neiman Marcus Promotional Email Template — Limited Time: Ear…

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WOMEN

MEN

SHOES

SALE

Brunello Cucinelli

Triple Points Event: Offer valid in stores and online 8/18/26-8/27/26. To earn Triple InCircle^® Points on your Brunello Cucinelli purchase, shop using your Neiman Marcus^® or Bergdorf Goodman^® Credit Card at Neiman Marcus stores or neimanmarcus.com . Qualifying items will be designated on the site. During this event, President's Circle and Chairman's Circle members earn 15 points per dollar on any qualifying purchase. Points are automatically earned only on Neiman Marcus or Bergdorf Goodman Credit Card purchases after applicable discounts or gift card values have been applied. For International orders, once you have selected your items, call 010.972.556.6011 to speak with one of our international sales associates to complete your order. Points cannot be earned on sales tax, shipping, alterations, gift packaging, fur services, monogramming, beauty salons, valet parking, and store services such as the upkeep of shoes, handbags, optical, and jewelry. Bonus points cannot be earned on purchases of Neiman Marcus or Bergdorf Goodman Gift Cards. Any offer that awards bonus points cannot be combined with other InCircle point offers. Offer excludes purchases at Bergdorf Goodman. This offer cannot be applied to previous purchases. Returns will result in bonus point adjustments. Saks Global employees are not eligible for this offer. Other exclusions may apply. See your sales associate or visit neimanmarcus.com/my/loyalty for additional details. Ends 8/27/26 at 10:00 PM CT.

To ensure you receive our emails in your inbox, add neimanmarcus@e.neimanmarcus.com to your address book.

Attention: Neiman Marcus Direct Marketing 225 Liberty Street New York, NY, 10281, US

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Frequently asked questions

What psychological tactics drive engagement in this email?

Time-limited scarcity combined with reward amplification (triple points) motivates purchase among loyalty program members who seek value optimization.

Can this template be adapted for other brands or designers?

Yes. The structure works for any luxury brand with a loyalty program—adjust the designer, point multiplier, and promotion window to match your audience and seasonal inventory.

Who is the ideal recipient for this email?

Affluent, premium customers enrolled in the loyalty program who make high-value purchases and respond to point-based incentives and designer collaborations.

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