What is this email's primary conversion strategy?

A free-gift-with-purchase incentive offering a complimentary premium cosmetics case to increase average order value and drive conversions on high-end beauty products.

How does the design support mobile users?

Fully responsive layout featuring mobile-optimized images, interactive product carousel for browsing, adaptive hamburger navigation, and optimized sizing across all devices.

What audience is this email designed for?

High-spending luxury consumers interested in premium beauty and skincare products who are likely to meet the $150 minimum purchase threshold.

Can this template be adapted for other product categories?

Yes, the free-gift-with-purchase incentive structure and mobile-responsive design patterns are reusable for other luxury retail promotional campaigns.

Neiman Marcus Promotional Email Template — Shop new beauty &…

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WOMEN

MEN

SHOES

SALE

Free Cosmetics Case: IN STORE: Offer ends 6/20/26 or while supplies last. One cosmetics case per customer. See sales associate for details. ONLINE: Offer ends 6/20/26 or while supplies last. Gifts will be automatically added at checkout if available and shipped at the time of your order; one of each gift per order, per customer, while supplies last. Qualifying items will be designated on the site. The value of your beauty or fragrance order must total $150 before shipping and tax for the tote. Gift based on quantity and availability and is not guaranteed. If gift is unavailable, there will be no replacement or cash value given. Does not apply to previous purchases or gift registry items. Other exclusions may apply. International orders do not qualify.

Offer valid in stores and online 6/8/26-6/20/26. To earn triple InCircle points on any qualifying beauty and fragrance purchase, shop using your Neiman Marcus or Bergdorf Goodman Credit Card at Neiman Marcus stores or NeimanMarcus.com. Qualifying items will be designated on the site. During this event, President's Circle and Chairman's Circle members earn 15 points per dollar on any qualifying purchase. Points are automatically earned only on Neiman Marcus or Bergdorf Goodman Credit Card purchases after applicable discounts or gift card values have been applied. For International orders, once you have selected your items, call 010.972.556.6011 to speak with one of our international sales associates to complete your order. Points cannot be earned on sales tax, shipping, alterations, gift packaging, fur services, monogramming, beauty salons, valet parking, and store services such as the upkeep of shoes, handbags, optical, and jewelry. Bonus points cannot be earned on purchases of Neiman Marcus or Bergdorf Goodman Gift Cards. Any offer that awards bonus points cannot be combined with other InCircle point offers. Offer excludes purchases at Bergdorf Goodman. This offer cannot be applied to previous purchases. Returns will result in bonus point adjustments. Saks Global employees are not eligible for this offer. Other exclusions may apply. See your sales associate or visit NeimanMarcus.com/My/Loyalty for additional details. Ends 6/20/26 at 10:00 PM CT.

To ensure you receive our emails in your inbox, add neimanmarcus@e.neimanmarcus.com to your address book.

Attention: Neiman Marcus Direct Marketing 225 Liberty Street New York, NY, 10281, US

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