What type of promotional email is this?

A seasonal collection launch that combines tiered financial incentives (gift cards) with loyalty program bonuses to encourage purchases from existing customer segments.

Why structure rewards in tiers?

Tiered rewards encourage customers to spend at progressively higher levels to unlock better rewards, increasing average order value through clear purchase targets.

How does this email use the loyalty program?

InCircle members receive a Triple Points multiplier (3x bonus) during the promotional period, providing additional value to reward high-engagement customers and incentivize program enrollment.

Can this template be reused for other brands or seasons?

Yes. The value-stacking approach and tiered incentive structure work across retail categories and seasonal events. Customize reward amounts and loyalty mechanics to fit your program.

Neiman Marcus Promotional Email Template — Shop new fall col…

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WOMEN

MEN

SHOES

SALE

Mac Duggal

Rickie Freeman for Teri Jon

Promotional Gift Card Details:
When can I use:
• Use code NMTREND online at checkout before 8/25/26 at 10:00 PM CT.
Where can I use it:
• Online and in stores.
Promotional Gift Card Offer:
• The value of your select regular-price order before shipping, tax, and gift packaging must total the following: $500 for $75 gift card, $1,000 for $150 gift card, $2,500 for $375 gift card, $5,000 for $750 gift card, or $10,000 or more for $1,500 gift card. Sale and reduced-price merchandise do not qualify.
• Any amount paid with a promotional gift card does not qualify toward the total spend amount to earn a gift card.
• Your promotional gift card and redemption instructions will be sent within 8 weeks of the promotion expiration date via the email address used when placing the order. The card expires within 90 days of the issue date indicated on the award email.
• We recommend adding do-not-reply@wgiftcard.com to your contact list.
• By participating in this promotional gift card event, you agree to have your award emailed to you via the email address provided when placing your order.
Exclusions:
• Not valid on prior purchases, gift registry, Neiman Marcus Gift Cards, catalog orders, or Bergdorf Goodman.
• Canceled orders do not qualify.
• International orders do not qualify.
• One gift card per customer. Amounts spent above the qualified level will not apply.
• Offer cannot be combined with other gift card offers.
• Select designers excluded. Qualifying items will be designated on the site.
• Saks Global employees are not eligible for this offer.
• For further assistance, please call 1-888-888-4757.
What happens if I return merchandise:
• Applicable returns will be subtracted from the qualified submitted sales, and any gift card earned may be forfeited or the value reduced. Store returns or exchanges may cause the award to be delayed or forfeited.

Triple Point Event: Offer valid in stores and online 8/18/26-8/25/26. To earn Triple InCircle Points on any qualifying purchase, shop using your Neiman Marcus or Bergdorf Goodman Credit Card at Neiman Marcus stores or neimanmarcus.com. Qualifying items will be designated on the site. During this event, President's Circle and Chairman's Circle members earn 15 points per dollar on any qualifying purchase. Points are automatically earned only on Neiman Marcus or Bergdorf Goodman Credit Card purchases after applicable discounts or gift card values have been applied. For International orders, once you have selected your items, call 010.972.556.6011 to speak with one of our international sales associates to complete your order. Points cannot be earned on sales tax, shipping, alterations, gift packaging, fur services, monogramming, beauty salons, valet parking, and store services such as the upkeep of shoes, handbags, optical, and jewelry. Bonus points cannot be earned on purchases of Neiman Marcus or Bergdorf Goodman Gift Cards. Any offer that awards bonus points cannot be combined with other InCircle point offers. Offer excludes purchases at Bergdorf Goodman. This offer cannot be applied to previous purchases. Returns will result in bonus point adjustments. Saks Global employees are not eligible for this offer. Other exclusions may apply. See your sales associate or visit neimanmarcus.com/my/loyalty for additional details. Ends 8/25/26 at 10:00 PM CT.

To ensure you receive our emails in your inbox, add neimanmarcus@e.neimanmarcus.com to your address book.

Attention: Neiman Marcus Direct Marketing 225 Liberty Street New York, NY, 10281, US

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