Neiman Marcus Promotional Email Template — Treat yourself &…

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WOMEN

MEN

SHOES

SALE

FRAME

Mac Duggal

Rickie Freeman for Teri Jon

Promotional Gift Card Details:
When can I use:
• Use code NMFALL online at checkout before 9/13/26 at 10:00 PM CT.
Where can I use it:
• Domestic online orders only.
Promotional Gift Card Offer:
• The value of your select regular-price order before shipping, tax, and gift packaging must total the following: $500 for $100 gift card, $750 for $175 gift card, $1,500 for $375 gift card, $3,000 for $750 gift card, or $5,000+ for $1,250 gift card. Sale and reduced-price merchandise do not qualify.
• Any amount paid with a promotional gift card does not qualify toward the total spend amount to earn a gift card.
• Your promotional gift card and redemption instructions will be sent within 8 weeks of the promotion expiration date via the email address used when placing the order. The card expires within 90 days of the issue date indicated on the award email.
• We recommend adding do-not-reply@wgiftcard.com to your contact list.
• By participating in this promotional gift card event, you agree to have your award emailed to you via the email address provided when placing your order.
Exclusions:
• Not valid on prior purchases, gift registry, Neiman Marcus Gift Cards, catalog orders, or Bergdorf Goodman.
• Canceled orders do not qualify.
• International orders do not qualify.
• One gift card per customer. Amounts spent above the qualified level will not apply.
• Offer cannot be combined with other gift card offers.
• Select designers excluded. Qualifying items will be designated on the site.
• Exemplar Luxury Group employees are not eligible for this offer.
• For further assistance, please call 1-888-888-4757.
What happens if I return merchandise:
• Applicable returns will be subtracted from the qualified submitted sales, and any gift card earned may be forfeited or the value reduced. Store returns or exchanges may cause the award to be delayed or forfeited.

To ensure you receive our emails in your inbox, add neimanmarcus@e.neimanmarcus.com to your address book.

Attention: Neiman Marcus Direct Marketing 225 Liberty Street New York, NY, 10281, US

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Frequently asked questions

What makes this gift card incentive effective?

The high maximum value ($1,250) and exclusive promo code create urgency and precise campaign tracking. It rewards high-spending customers while measuring which purchases qualified through code attribution.

Can this email be adapted for other brands or seasons?

Yes—the promo code (NMFALL) and luxury product categories are customizable. The structure works for any premium brand with scalable reward budgets and seasonal campaigns.

What customer segments does this email target?

Upscale shoppers on Neiman Marcus's subscriber list plus new customers incentivized by referral rewards, targeting affluent demographics interested in luxury fashion, jewelry, and home décor.

Why combine purchases and referrals as earning methods?

It creates dual engagement loops: direct purchase rewards drive immediate conversions, while referral rewards expand reach and lower customer acquisition cost by turning existing customers into brand advocates.

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