Frequently asked questions

What type of promotional email is this?
A tiered discount email designed for B2B/wholesale customers (like jewelry suppliers and bead businesses) who make bulk purchases, offering volume-based savings to increase order quantity.
Why combine general quantity discounts with an exclusive time-limited coupon code?
The tiered discounts address volume pricing decisions, while the exclusive code (EDM0527, $159+ minimum) creates urgency and signals subscriber-only value—driving both higher order values and list engagement.
What design elements make this effective at increasing average order value?
Multiple overlapping incentives—volume discounts, exclusive coupons, limited-time offers, app bonuses, and personalized recommendations—reduce hesitation to spend more by layering motivation across the email.