What type of email is this?

A welcome/onboarding email sent to new sign-ups for the Pandora loyalty program.

What design elements make this email effective?

Personalized greeting with recipient name, visible membership tier display, prominent hero image, and focused call-to-action button.

What is the primary goal?

To welcome new members, introduce the loyalty program benefits, and encourage their first action through a clear CTA.

Can this template work for other loyalty programs?

Yes, the personalization + tier display + hero CTA structure is adaptable to any membership onboarding sequence.

My Pandora Welcome Email Template — Matt, welcome to My Pand…

Preview

Matt

Pink MEMBER

Matt, Welcome to My Pandora

We're so happy you’re here! Now you can earn points on your purchases, get exclusive sneak peeks and treats on your birthday. You're going to love it!

Log in to see your points balance, start your wish list and view the complete list of benefits on your profile.

Keep an eye out for your 10% off welcome gift, which will be available in your account in three days.

‎

THREE LEVELS OF REWARDS

My Pandora has three levels of membership: Pink, Silver and Gold – and each has its own special rewards.

	Pink
	Get 10% off your next buy, exclusive first access to pre-sale, and more.

	Silver
	Enjoy 10% off on your birthday – plus, you can pay with points and get 50% off our Jewelry Care Kit.

	Gold
	Receive 20% off a piece of your choice, 15% off on your birthday and a free Jewelry Care Kit.

See all rewards

‎

Discover a world of jewelry

CHARMS

BRACELETS

RINGS

EARRINGS

NECKLACES

NEW

Shop now

YOUR 2026 MY PANDORA CHARM AWAITS

A reminder to slow down and believe in where you’re headed — even when you’re still finding the way. The 2026 My Pandora Charm is waiting for you.

SHOP NOW

A turtle charm with a pink enamel shell and lab-grown diamond

Scan in store to earn and use rewards

points

Matt Far

Pink member

Scan in-store

By signing up you agree to the My Pandora Terms. Click here to read our Privacy Notice.

10% welcome gift will be avaliable in My Pandora account 3 days after you join and must be redeemed within 30 days of receipt. Offer is single-use and non-transferable. Cannot be combined with any other offers or coupons; Offer excludes 14k gold, Pandora lab-grown diamonds, Pandora Essence, Last chance/sale items,Pandora Cares protection plans, gift card purchases, taxes and shipping costs. No minimum purchase required; offer valid for redemption at us.pandora.net and in participating stores.

10% birthday reward is available for My Pandora Silver members and must be redeemed within 30 days from the birth date in your profile. Offer is single-use and non-transferable. Cannot be combined with any other offers or coupons; Offer excludes 14k gold, Pandora lab-grown diamonds, Pandora Essence, Last chance/sale items, Pandora Cares protection plans, gift card purchases, taxes and shipping costs. No minimum purchase required; offer valid for redemption at us.pandora.net and in participating stores.

All available points will be applied to your purchase when you decide to use them. Applicable for both Silver and Gold members. Points cannot be used towards gift cards.