Parachute Announcement Email Template — IT'S BACK

Preview

Enjoy 10% off your first order with code: FIRSTORDER102HZQLT2X

*10% new customer discount valid while supplies last on the purchase of select full price items in Parachute stores and at parachutehome.com until 11-24-2026. To redeem online, enter code FIRSTORDER102HZQLT2X in the promo code box at checkout. Discount is applied at checkout in-store on eligible items. Cannot be applied to Sale Collection, third-party brand merchandise, or the purchase of gift cards. Offer is not transferrable, cannot be redeemed for cash, or combined with any other offer. Valid in the US and Canada only. Terms are subject to change

PARACHUTE

3576 Eastham Drive Culver City, CA 90232

Frequently asked questions

Who is the intended audience for this email?

Previous buyers and wishlist-holders of the quilted product, targeting customers with existing brand affinity and demonstrated purchase intent.

What's the main conversion strategy?

Combining product nostalgia (beloved item's return) with scarcity framing and new exclusive colorways to create urgency and justify immediate purchase.

Is this template reusable?

Yes, for any product relaunch, comeback, or previously sold-out item where you have previous customer data and want to emphasize limited availability.

Why lead with the subject line 'IT'S BACK' rather than mentioning new colors?

The emotional hook of the comeback drives opens from loyal customers; new colorways and scarcity messaging inside converts them to purchase.

Preview

More templates

A Bose Deal & 5 FlexPay Sitewide? Sounds Great!

20% off ends tonight, FYI

Lowest Price! Our Place Nonstick Braiser + Get $20 Off

Look what's back 💄

Frequently asked questions