This
promotional campaign spotlights a new vintage capsule collection of premium home goods, personally curated by a brand employee with an exclusive 10% first-order discount. Drives ecommerce engagement through curated visual merchandising, social proof via employee endorsement, and time-sensitive incentives.
- Audience: Design-conscious home décor shoppers and lifestyle enthusiasts
- Tactics: Limited-time discount code, employee curation/social proof, product grid layout with shopping links
- Format: Image-heavy with minimal text
