Parachute Promotional Email Template — Your Bedding Soulmate…

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Use code: FIRSTORDER102HZQLT2X

Bed is personal. Crisp, buttery soft, airy...we all have a type. Shop now.

The cool kid. Crisp, smooth, breathable. Shop percale.

The effortless one. Soft, airy, relaxed. Shop linen.

The total softy. Buttery, soft, casual. Shop brushed cotton.

@parachutehome | #myparachutehome

help@parachutehome.com | Phone Appointment
Monday - Saturday 7am - 4pm PST

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Parachute

3576 Eastham Drive Culver City, CA 90232

*10% new customer discount valid while supplies last on the purchase of select full price items in Parachute stores and at parachutehome.com until 03-31-2026. To redeem online, enter code FIRSTORDER102HZQLT2X in the promo code box at checkout. Discount is applied at checkout in-store on eligible items. Cannot be applied to past purchases, Sale Collection, third-party brand merchandise, Jake Arnold Collaboration, or the purchase of gift cards. Offer is not transferrable, cannot be redeemed for cash, or combined with any other offer. Valid in the US and Canada only. Terms are subject to change

^**Limited to orders shipping to the U.S. and U.S. P.O. boxes via standard shipping. Click here for details. Free shipping and handling valid on purchases made at parachutehome.com. Offer cannot be applied to previous purchases and cannot be redeemed for cash. Return requests must be made in accordance with our return policy. Select items are not returnable or may be subject to a restocking fee. Click here for return exclusions and policy details. Terms are subject to change.

Frequently asked questions

What type of email is this?

A promotional welcome email designed for first-time Parachute customers, combining a discount incentive with product-category education to drive immediate purchase.

Why organize recommendations by fabric type (percale, linen, cotton)?

New customers are often overwhelmed by bedding choices. Segmenting by fabric type reduces decision complexity and helps customers quickly find their ideal product, increasing conversion likelihood.

How does the 10% discount support the email's conversion goals?

The discount removes friction for first-time buyers trying a premium brand. It's material enough to motivate action while preserving perceived brand value.

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