Hey Matt

We have made a terrible financial decision.

​

Somewhere inside a pack of Pick’em toothpicks at NORMAL stores…

there is a REAL golden toothpick.

And whoever finds it gets a €10,000 NORMAL gift card.

​

Here's how it works:

🪵 Buy a pack of Pick’em at NORMAL

📦 Open the package and check if it contains a gold or silver toothpick

📱 If you find one, scan the QR code and enter the unique code

That's it.

​

Now for the even crazier part...

We didn't just hide ONE golden toothpick.

We also hid 8 silver toothpicks.

Each silver toothpick is worth a €123 NORMAL gift card.

And 2 have already been found.

Meaning there are still 6 silver toothpicks out there.

And of course, the solid gold toothpick.

​

The best part?

Even if you don't find a winning toothpick...

you still get a pack of delicious flavored toothpicks.

The hunt is open to residents of:

🇩🇰 Denmark

🇸🇪 Sweden

🇫🇮 Finland

🇳🇱 Netherlands

🇪🇸 Spain

If you live in one of those countries, don’t miss out.

​

Best of luck,

Pick'em

​

P.S. Imagine explaining to your friends that a wooden stick from a store won you €10,000.

Golden Toothpick Campaign runs April 15, 2026 – October 15, 2026. Open to residents of Denmark, Sweden, Finland, Netherlands, and Spain aged 18+. One €10,000 NORMAL gift card prize and eight €123 NORMAL gift card prizes available. Two silver prizes have already been claimed. Full terms: https://goldentoothpick.com/legal/terms