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Frequently asked questions
- What type of email is this and when should it be sent?
- This is a restock/inventory notification email sent when previously sold-out items return to stock, designed to re-engage waitlist customers and capitalize on their pent-up demand.
- Why use surprise messaging in the subject line?
- Surprise messaging creates FOMO and urgency, compelling customers who were waiting for the item to take immediate action before stock sells out again.
- Who should receive this email?
- Waitlist customers and repeat shoppers who showed prior interest in the sold-out items, as they're pre-qualified prospects most likely to convert quickly.