Quince Promotional Email Template — They’re back (and sellin…

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Impeccable quality and effortless wear. These are the pieces you’ll keep reaching for.

100% European Linen Sleeveless Swing Dress

100% Organic Cotton Boyfriend Crew Sweater

100% Organic Cotton Gauze Sleeveless Swing Dress

Honey & Nectarine Limited Edition Candle

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SUSTAINABLE LUXURY FOR ALL

We believe quality products can elevate your life. Especially when they're sustainably made and affordably priced.

FREE SHIPPING & 365-DAY RETURNS

Forget the shipping fees. Delivery is on us. Not feeling it? No worries! Returns are free and easy, and you have a full year to decide.

$20 REFERRAL REWARD

Share the love by referring a friend. When they make their first purchase, you’ll both get $20.

Frequently asked questions

What's the core audience for this email?

Lapsed customers—those who previously showed interest in Quince's best-selling products but stopped purchasing—reactivated via nostalgia and FOMO.

How does it create urgency?

Dual-trigger approach: emotional (they're back/comeback narrative) paired with scarcity (selling fast, limited inventory) to overcome browsing hesitation.

What makes this template reusable?

The structure works for any restock scenario targeting inactive customers. Maintain the nostalgia + scarcity framework; swap product details and timelines.

Why focus on best-sellers specifically?

Best-sellers lower purchase risk for deal-conscious lapsed buyers—proven demand + social proof reduce friction compared to promoting new/untested items.

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