Urgency-driven clearance email from Radley London uses expiring offer scarcity and tiered pricing to drive immediate purchases. Offers extra 10% off clearance when customers spend $180+, using promo code EXTRA10 for redemption. Combines multiple conversion tactics: spend-threshold incentives, code-based tracking, and final-hours scarcity messaging to boost AOV and drive abandonment recovery.
- Spend threshold ($180+) incentivizes higher cart value
- Promo code enables redemption tracking
- Tonight-ends scarcity messaging
