Tiered discount campaign strategically designed to incentivize higher order values through progressive savings mechanics. Rainbow Shops targets
women shoppers actively seeking vacation styles, swim, and dresses with escalating discounts up to 20% off that scale with purchase volume.
- Buy more, save more incentive structure drives basket expansion and repeat customer purchases
- Free shipping over $75 and free in-store returns reduce friction and build consumer trust
- Price and fulfillment incentives combine to maximize conversion and increase customer lifetime value